Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right:
You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have been public in the first place, but isn’t so personal data can be harvested and sold or given away to God knows who.
And you do more than just “agree to join” a mailing list. You are now what marketers call a “qualified lead” for countless other parties you’re sure to be hearing from.
Is the form above one of those “public areas”? Of course. What wouldn’t be? And are they are not discouraging caution by requiring you to fill out all the personal data fields marked with a *? You betcha. See here:
III. How we use and share your information
A. To deliver services
In order to facilitate our delivery of advertising, analytics and other services, we may use and/or share the information we collect, including interest-based segments and user interest profiles containing demographic information, location information, gender, age, interest information and information about your computer, device, or group of devices, including your IP address, with our affiliates and third parties, such as our service providers, data processors, business partners and other third parties.
B. With third party clients and partners
Our online advertising services are used by advertisers, websites, applications and other companies providing online or internet connected advertising services. We may share information, including the information described in section III.A. above, with our clients and partners to enable them to deliver or facilitate the delivery of online advertising. We strive to ensure that these parties act in accordance with applicable law and industry standards, but we do not have control over these third parties. When you opt-out of our services, we stop sharing your interest-based data with these third parties. Click here for more information on opting out.
No need to bother opting out, by the way, because there’s this loophole too:
D. To complete a merger or sale of assets
Curious… will this kind of stuff persist after the GDPR trains heavy ordnance on it?
Simply put, the GDPR forbids gathering personal data about an EU citizen without that person’s clear permission—no matter where that citizen goes in the digital world. It arrives in full force (with fines of up to 4% of global revenues in the prior fiscal year) on 25 May of this year.
To help give individuals fresh GDPR-fortified leverage, and to save the asses of companies like Viant (which probably has lawyers working overtime on GDPR compliance), I’m working with Customer Commons (on the board of which I serve) on terms individuals can proffer and companies can agree to, giving them a form of protection, and agreeable companies a path toward GDPR compliance.
Companies should like to agree too, because those terms will align everyone’s interests from the start.
And, if everything goes according to plan, Linux Journal (where I’ve recently been elevated to editor-in-chief) will be one of the first publishers to agree to friendly terms its readers proffer. That’s why I posted Every User a Neo there. Other metaphors: turning everyone on the Net into an Archimedes, with levers to move the world, and turning the whole marketplace in to a Marvel-like universe where all of us are enhanced.
If you want to help with any of that, talk to me.