Give podcasting full respect by making it a search heading.
Bing should do it too. Also DuckDuckGo. In fact all search engines should make podcasts a search heading. Simple as that.
If they make podcasts a search heading, they’ll make podcasting too big a category to fracture into a forest of silos.
This doesn’t mean Apple, Spotify and others can’t continue to offer subscriptions and other forms of aggregation. Or that ListenNotes will go out of business. (Though that’s a risk. Remember Technorati?)
Anyway, this idea just came to me. It’s a bit of a riff off a concern Dave Winer has had for some time. (Sample here.) What do the rest of ya’ll think?
Where does public radio rock—or even rule? And why?
To start answering those questions, I looked through Nielsen‘s radio station ratings, which are on the Radio Online site. I dug down through all the surveyed markets, from #1 (New York NY) through #269 (Las Cruces-Deming NM), and pulled out the top 31 markets for public radio (where the share was over 6.0 — all numbers are % of all listening within a geographic market):
The Cluetrain Manifesto went online for the world on March 26, 1999. “People of Earth,” it began. Nothing modest about it.
Chris Locke and David Weinberger both had newsletters with real subscriber bases (Entropy Gradient Reversals and JOHO, respectively). I had a good-size list of email correspondents, and so did Rick Levine. So we put the word out, same day.
And it spread. Like: whoa. Tom Petzinger’s Cluetrain column The Wall Street Journal called the Manifesto “pretentious, strident and absolutely brilliant,” which threw gas on the fire. Instantly my email traffic jumped from dozens to hundreds a day, where it has remained ever since.
Interesting fact: the only reason I know Tom said that is because it was mentioned in a 2000 interview for Linux Journal that was too long to run at the time and remained buried like a time capsule until 2014, when Continue reading "Cluetrain at 20"
GlobalWebIndex‘s Global Ad-Blocking Behavior report says 47% of us are blocking ads now. It also says, “As a younger and more engaged audience, ad-blockers also are much more likely to be paying subscribers and consumers. Ad-free premium services are especially attractive.”
This is pretty close to Don Marti‘s long-standing claim that readers who protect their privacy are more valuable than readers who don’t.
So, since GlobalWebIndex says 47% of us are using ad blockers, and Internet World Stats says there were 4,312,982,270 Internet users by the end of last year, more than 2,027,101.667 people are now blocking ads worldwide.
What those say together is, more than two billion people are blocking ads today.
The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person.
It works like this:
You pay The Spinner* $29. For example, to urge a friend to stop smoking. (That’s the most positive and innocent example the company gives.)
The Spinner* provides you with an ordinary link you then text to your friend. When that friend clicks on the link, they get a tracking cookie that works as a bulls-eye for The Spinner* to hit with 10 different articles written specifically to influence that friend. He or she “will be strategically bombarded with articles and media tailored to him or her.” Specifically, 180 of these things. All in Facebook, which is built for this kind of thing.
In a press release, Amazon explained why it backed out of its plan to open a new headquarters in New York City:
For Amazon, the commitment to build a new headquarters requires positive, collaborative relationships with state and local elected officials who will be supportive over the long-term. While polls show that 70% of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project we and many others envisioned in Long Island City.
I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.”
The difference is that every car rental agency in days of yore tended to get their cars from a single car maker, and now they don’t. Back then, if an agency’s relationship was with General Motors, which most of them seemed to be, the lot would have more of GM’s worst car than of any other kind of car. Now the car you rent truly is whatever. In the last year we’ve rented at least one Kia, Hyundai, Chevy, Nissan, Volkswagen, Ford and Toyota, and that’s just off the top of my head. (By far the best was a Chevy Impala. I actually loved it. So, naturally, it’s being discontinued.)
This is a game for our time. I play it on New York and Boston subways, but you can play it anywhere everybody in a crowd is staring at their personal rectangle.
I call it Rectangle Bingo.
Here’s how you play. At the moment where everyone is staring down at their personal rectangle, you shoot a pano of the whole scene. Nobody will see you because they’re not present: they’re absorbed in rectangular worlds outside their present space/time.
Then you post your pano somewhere search engines will find it, and hashtag it #RectangularBingo.
Then, together, we’ll think up some way to recognize winners.
So here’s my idea: Woodstock vs. TED. Have a two-stage smackdown. Surviving Woodstock performers on one stage, and TED talkers on the other, then a playoff between the two, ending with a fight on just one stage. Imagine: burning guitars against a lecture on brain chemistry or Continue reading "Idea: Woodstock vs. TED."
The architecture of the podcast is the precise antidote for the flaws of the present. It is deep where now is shallow. It is insulated from ads where now is completely vulnerable. It is a chance for thinking and reflection; it has an attention span an order of magnitude greater than the Tweet. It is an opportunity for serious (and playful) engagement. It is healthy eating for a brain-scape that now gorges on fast food.
If 2016 was the Twitter election — fast food, empty calorie content driving blood pressure but little thinking — then 2020 must be the podcast election — nutrient-rich, from every political perspective. Not sound bites driven by algorithms, but reflective and engaged humans doing what humans still do best: thinking with empathy about ideals that could make us better — as Continue reading "The new together"
Walked out on the front deck this morning and grabbed a photo set of the Moon between conjunctions with Venus (that was yesterday), Jupiter (tonight and tomorrow) and then Mercury (Saturday), before passing next to the Sun as a new moon on Sunday.
More about the show at EarthSky. Get up early and check it out.
So yesterday evening, not long after sundown, we drove out to our usual spot in the countryside west of Santa Barbara to watch a big launch of a big rocket — NROL-71 — from Vandenberg Air Force Base. The launch had been scrubbed three times already, the last one only seven seconds from ignition. Just before we arrived, there was a bright light in the western sky, exactly above the launch site. A trail was visible, and I thought maybe they had already launched the rocket… or a rocket, perhaps to test winds at high altitudes or something.
In search, Google has a 90%+ share worldwide. But I’m not sure that makes it a monopoly, as long as it has real competition. With Bing is does.
For example, recently I wanted to find a post Andrew Orlowski wrote for The Register in the early 00s. I remembered that it was about The Cluetrain Manifesto (which he called “Candide without the irony”—a great one-liner I can’t forget), and also mentioned John C. Dvorak, another Cluetrain non-fan. So I did this search on Google:
Much has been written about Iridium’s history, and Ed’s role in driving its satellites into space, most of it negative toward Ed. But I’ve always thought that was at least partly unfair. Watching the flow of news about Iridium at the time it was moving from ground to sky, it was clear to me that Iridium would have remained on the ground if Ed wasn’t a tough bastard about making it fly.
I had a bunch of errands to run today, but also a lot of calls. When I got up from my desk around 4pm with plans to head out in the car, I found five inches of snow already on the apartment deck. Another five would come after that.
So I decided to walk down to the nearest dollar store, a few blocks north on Broadway, which is also downhill in this part of town, and at least pick up some deck lights to replace the ones that burned out after glowing there for several years.
What I found on Broadway was total gridlock, because too many cars and trucks couldn’t move. Tires all over spun in place, saying “zzzZZZZzzzZZZ.” After I picked up a couple 5-foot lengths of holiday lights for $1 each at the dollar store, I walked back up past the same stuck length of cars Continue reading "New York lights"
Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.
Company co-founders and co-CEOs Philippe von Borries and Justin Stefano announced the cuts in an internal memo. “While our 2018 revenue will show continued year-over-year growth, we are projecting to come in approximately 5% short of our goal,” they wrote. As a result of its financial pressures, “we will be parting ways with approximately 10% of our workforce.”
The latest cuts, first reported by the Wall Street Journal, come after New York-based Refinery29 laid off 34 employees in December 2017.
In advance of this gathering, Linux Journal, which I serve as editor-in-chief (but which I can’t use as a blog, meaning editing it live is maybe do-able but not easy), published When the problem is the story. I wanted it up, on the outside chance that stories themselves, as journalism’s stock-in-trade, might get discussed. Because stories are a Hard Problem: maybe one we can’t solve.
The panels are interesting but so far tell me nothing I didn’t already know, though some of it is interesting at the jargon level.