GlobalWebIndex‘s Global Ad-Blocking Behavior report says 47% of us are blocking ads now. It also says, “As a younger and more engaged audience, ad-blockers also are much more likely to be paying subscribers and consumers. Ad-free premium services are especially attractive.”
This is pretty close to Don Marti‘s long-standing claim that readers who protect their privacy are more valuable than readers who don’t.
So, since GlobalWebIndex says 47% of us are using ad blockers, and Internet World Stats says there were 4,312,982,270 Internet users by the end of last year, more than 2,027,101.667 people are now blocking ads worldwide.
What those say together is, more than two billion people are blocking ads today.
The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person.
It works like this:
You pay The Spinner* $29. For example, to urge a friend to stop smoking. (That’s the most positive and innocent example the company gives.)
The Spinner* provides you with an ordinary link you then text to your friend. When that friend clicks on the link, they get a tracking cookie that works as a bulls-eye for The Spinner* to hit with 10 different articles written specifically to influence that friend. He or she “will be strategically bombarded with articles and media tailored to him or her.” Specifically, 180 of these things. All in Facebook, which is built for this kind of thing.
I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.”
The difference is that every car rental agency in days of yore tended to get their cars from a single car maker, and now they don’t. Back then, if an agency’s relationship was with General Motors, which most of them seemed to be, the lot would have more of GM’s worst car than of any other kind of car. Now the car you rent truly is whatever. In the last year we’ve rented at least one Kia, Hyundai, Chevy, Nissan, Volkswagen, Ford and Toyota, and that’s just off the top of my head. (By far the best was a Chevy Impala. I actually loved it. So, naturally, it’s being discontinued.)
Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.Digital media company Refinery29, facing a 5% revenue shortfall for the year, is cutting 10% of its workforce, or about 40 employees.
Company co-founders and co-CEOs Philippe von Borries and Justin Stefano announced the cuts in an internal memo. “While our 2018 revenue will show continued year-over-year growth, we are projecting to come in approximately 5% short of our goal,” they wrote. As a result of its financial pressures, “we will be parting ways with approximately 10% of our workforce.”
The latest cuts, first reported by the Wall Street Journal, come after New York-based Refinery29 laid off 34 employees in December 2017.
Any data protection regulator faces certain unique challenges. The ubiquitous collection and use of personal data by service providers in the modern economy creates a vast space for a regulator to oversee. Contraventions of a data protection regime may not immediately manifest and when they do, may not have a clear monetary or quantifiable harm. The enforcement perimeter is market-wide, so a future data protection authority will necessarily interface with other sectoral institutions. In light of these challenges, we present a model for enforcement of a data protection regime based on risk-based supervision and the use
The GDPR has been in force since May 25th, and it has done almost nothing to stop websites that make money from tracking-based-advertising stop participating in the tracking of readers. Instead almost all we’ve seen so far are requests for from websites to keep doing what they’re doing.
Only worse. Because now when you click “Accept” under an interruptive banner saying the site’s “cookies and other technologies collect data to enhance your experience and personalize the content and advertising you see,” you’ve just consented to being spied on. And they’re covered. They can carry on with surveillance-as-usual.
Score: Adtech 1, privacy 0.
Or so it seems. So far.
Are there any examples of publications that aren’t participating in #adtech’s spy game? Besides Linux Journal?
Note that last item in the Premium EU Subscription column: “No on-site advertising or third-party tracking.”
Ponder for a moment how the Sunday (or any) edition of the Post‘s print edition would look with no on-paper advertising. It would be woefully thin and kind of worthless-looking. Two more value-adds for advertising in the print edition:
It doesn’t track readers, which is the sad and broken norm for newspapers and magazines in the online world—a norm now essentially outlawed by the GDPR, and surely the reason the Post is running this offer.
Nature and the Internet both came without privacy.
The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter, and we haven’t yet done the same in the digital world.
When we go outside in the digital world, most of us are still walking around naked. Worse, nearly every commercial website we visit plants tracking beacons on us to support the extractive economy in personal data called adtech: tracking-based advertising.
In the natural world, we also have long-established norms for signaling what’s private, what isn’t, and how to respect both. Laws have grown up around those norms as well. But let’s be clear: the tech and the norms came first.
Yet for some reason many of us see personal privacy as a grace of policy. It’s like, “The answer is policy. What is the question?”
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.”
Giant Irony Alert: the same is true for the Times, along with every other publication that lives off adtech: surveillance-based advertising. These pubs don’t just open the kimonos of their readers. They treat them as naked beings whose necks are bared to vampires ravenous for the blood of personal data, all ostensibly so those persons can be served with “interest-based” advertising.
With no control by readers (beyond tracking protection which relatively few know how to use), and damn little care or control by the publishers who bare those readers’ necks to the vampires,
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right:
You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have been public in the first place, but isn’t so personal data can be harvested and sold or given away to God knows who.
And you do more than just “agree to join” a mailing list. You are now what marketers call a “qualified lead” for countless other parties you’re sure to be hearing from.
The term “fake news” was a casual phrase until it became clear to news media that a flood of it had been deployed during last year’s presidential election in the U.S. Starting in November 2016, fake news was the subject of strong and well-researched coverage by NPR (here and here), Buzzfeed, CBS (here and here), Wired, the BBC, Snopes, CNN (here and here), Rolling Stone and others. It thus became a thing…
… until Donald Trump started using it as an epithet for news media he didn’t like. He did that first during a press conference on February 16, and then the next day on Twitter:
And he hasn’t stopped. To Trump, any stick he can whup non-Fox mainstream media with is a good stick, and FAKE NEWS is the best.
Carlie Fairchild, who has run the magazine almost since it started in 1994, posted Linux Journal Ceases Publication today on the website. So far all of the comments have been positive, which they should be. Throughout its life, Linux Journal has been about as valuable as a trade pub can be, and it’s a damn shame to see it go. I just hope a way can be found to keep the site and the archives alive for the duration, as a living legacy.
I suppose a rescue might still be possible. But, as Carlie wrote in her post, “While we see a future like publishing’s past—a time when advertisers sponsor a publication because they value its brand and readers—the advertising world we have today would rather chase eyeballs, preferably by planting tracking beacons in readers’ browsers and zapping them with ads anywhere those readers show Continue reading "Requiem for a great magazine"
That’s because a massive personal data extraction industry has grown up around the simple fact that our data is there for the taking. Or so it seems. To them. And their apologists.
As a result, we’re at a stage of wanton data extraction that looks kind of like the oil industry did in 1920 or so:
It’s a good metaphor, but for a horrible business. It’s a business we need to reform, replace, or both. What we need most are new industries that grow around who and what we are as individual human beings—and as a society that values
Synopsis—Advertising supported publishing in the offline world by sponsoring it. In the online world, advertising has been body-snatched by adtech, which tracks eyeballs via files injected into apps and browsers, then shoots those eyeballs with “relevant” ads wherever the eyeballs show up. Adtech has with little or no interest in sponsoring a pub for the pub’s own worth. Worse, it encourages fake news (which is easier to produce than the real kind) and flooding the world with “content” rather than old-fashioned (and infinitely more worthwhile) editorial. When publishers agreed to funding by adtech, they sold their souls and their readers down a river full of fraud and malware, as well as indefensible manners. Fortunately, readers can bring both publishers and advertisers back into a soulful reunion. Helpfully, the GDPR makes it illegal not to, and that will be a huge issue as the deadline for compliance (next May 25th) approaches.
The main takeaway for me, to both Elizabeth’s piece and Jon’s book, is making clear that Google and Facebook are at the heart of today’s personal data extraction industry, and that this industry defines (as well as supports) much of our lives online.
Our data, and data about us, is the crude that Facebook and Google extract, refine and sell to advertisers. This by itself would not be a Bad Thing if it were done with our clearly expressed (rather than merely implied) permission, and if we had our own valves to control personal data flows with scale across all the companies we deal with, rather Continue reading "How the personal data extraction industry ends"
My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores, we buy bags of our favorite beans (which tend to be one of the above) to take to our New York apartment, because there are no Peets stores near there. When we’re in New York and not traveling, we look for stores that sell bags of one of the bean bags above.
Since our car died and we haven’t replaced it yet, we have also taken to ordering beans through Peet’s website. Alas, we’re done with that now. Here’s why:
I ordered those beans (Garuda and New Guinea) two Thursdays ago, June 16, at 7:45am. A couple Continue reading "Great Coffee vs. Meh Marketing"
In The Adpocalypse: What it Means, the great VlogbrotherHank Green issues a humorous lament on the impending demise of online advertising. So invest the next 3:54 of your life in watching that video, so you catch all his points and I don’t need to repeat them here.
Got them? Good.
Every one of Hank’s points are well-argued and make complete sense. They are also valid mostly inside the bowels of the Google beast where his video work has thrived for the duration, as well as inside the broadcast model that Google sort-of emulates. (That’s the one where “content creators” and “brands” live in some kind of partly-real and partly-imagined symbiosis.)
While I like and respect what the brothers are trying to do commercially inside the belly of the Google Beast; but I also expect them, and countless other “content creators” to get expelled after Google finishes digesting that market, and Continue reading "Google enters its chrysalis"
Fire adtech (tracking-based advertising), which is full of fraud and malware, clogs data pipes, spies on people (which will soon be illegal in the EU thanks to the GDPR), and carries enormous operational and cognitive overhead for everybody. This will—