In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)
One would be equally smart to bet against the mania for the tracking-based form of advertising called adtech.
Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it.
And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor Continue reading "GDPR will pop the adtech bubble"
Nature and the Internet both came without privacy.
The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter, and we haven’t yet done the same in the digital world.
When we go outside in the digital world, most of us are still walking around naked. Worse, nearly every commercial website we visit plants tracking beacons on us to support the extractive economy in personal data called adtech: tracking-based advertising.
In the natural world, we also have long-established norms for signaling what’s private, what isn’t, and how to respect both. Laws have grown up around those norms as well. But let’s be clear: the tech and the norms came first.
Yet for some reason many of us see personal privacy as a grace of policy. It’s like, “The answer is policy. What is the question?”
Two such answers arrived with this morning’s Continue reading "For privacy we need tech more than policy"
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.”
Giant Irony Alert: the same is true for the Times, along with every other publication that lives off adtech: surveillance-based advertising. These pubs don’t just open the kimonos of their readers. They treat them as naked beings whose necks are bared to vampires ravenous for the blood of personal data, all ostensibly so those persons can be served with “interest-based” advertising.
With no control by readers (beyond tracking protection which relatively few know how to use), and damn little care or control by the publishers who bare those readers’ necks to the vampires,
Continue reading "Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing"
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right:
You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have been public in the first place, but isn’t so personal data can be harvested and sold or given away to God knows who.
And you do more than just “agree to join” a mailing list. You are now what marketers call a “qualified lead” for countless other parties you’re sure to be hearing from.
If you choose to submit content to any public area of our websites or services, your content will be considered “public” and will Continue reading "A Qualified Fail"
Linux Journal is folding.
Carlie Fairchild, who has run the magazine almost since it started in 1994, posted Linux Journal Ceases Publication today on the website. So far all of the comments have been positive, which they should be. Throughout its life, Linux Journal has been about as valuable as a trade pub can be, and it’s a damn shame to see it go. I just hope a way can be found to keep the site and the archives alive for the duration, as a living legacy.
I suppose a rescue might still be possible. But, as Carlie wrote in her post, “While we see a future like publishing’s past—a time when advertisers sponsor a publication because they value its brand and readers—the advertising world we have today would rather chase eyeballs, preferably by planting tracking beacons in readers’ browsers and zapping them with ads anywhere those readers show Continue reading "Requiem for a great magazine"
So I did some research, and Boston wins, big:
|Salt Lake City
|| Continue reading "Boston is the Top Radio Market for Sports"|
Synopsis—Advertising supported publishing in the offline world by sponsoring it. In the online world, advertising has been body-snatched by adtech, which tracks eyeballs via files injected into apps and browsers, then shoots those eyeballs with “relevant” ads wherever the eyeballs show up. Adtech has with little or no interest in sponsoring a pub for the pub’s own worth. Worse, it encourages fake news (which is easier to produce than the real kind) and flooding the world with “content” rather than old-fashioned (and infinitely more worthwhile) editorial. When publishers agreed to funding by adtech, they sold their souls and their readers down a river full of fraud and malware, as well as indefensible manners. Fortunately, readers can bring both publishers and advertisers back into a soulful reunion. Helpfully, the GDPR makes it illegal not to, and that will be a huge issue as the deadline for compliance (next May 25th) approaches.
Yesterday Continue reading "Let’s get some things straight about publishing and advertising"
Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy.
The main takeaway for me, to both Elizabeth’s piece and Jon’s book, is making clear that Google and Facebook are at the heart of today’s personal data extraction industry, and that this industry defines (as well as supports) much of our lives online.
Our data, and data about us, is the crude that Facebook and Google extract, refine and sell to advertisers. This by itself would not be a Bad Thing if it were done with our clearly expressed (rather than merely implied) permission, and if we had our own valves to control personal data flows with scale across all the companies we deal with, rather Continue reading "How the personal data extraction industry ends"
If you shoot photos with an iOS device (iPhone or iPad), you’re kinda trapped in Apple’s photography silos: the Camera and Photos apps on your device, and the Photos app on your computer. (At least on a Mac… I dunno what the choices are for Windows, but I’m sure they’re no less silo’d. For Linux you’ll need an Android device, which is off-topic here.)
Now, if you’re serious about photography with an iThing, you’ll want to organize and improve your photos in a more sophisticated and less silo’d app than Photos.app—especially if you want to have the EXIF data that says, for example, exactly when and where a photo was shot:
This tells me I shot the photo at 4:54 in the afternoon in Unterschleißheim, München: at Kuppinger Cole’s EIC (European Identity and Cloud) Conference, not long after I gave a keynote there. (Here’s video proof
of that.) Here
Continue reading "Dear Apple, please make exporting “unmodified originals” easier. Thanks."
My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store
in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores
, we buy bags of our favorite beans (which tend to be one of the above) to take to our New York apartment, because there are no Peets stores near there. When we’re in New York and not traveling, we look for stores that sell bags of one of the bean bags above.
Since our car died
and we haven’t replaced it yet, we have also taken to ordering beans through Peet’s website
. Alas, we’re done with that now. Here’s why:
I ordered those beans (Garuda and New Guinea) two Thursdays ago, June 16, at 7:45am. A couple Continue reading "Great Coffee vs. Meh Marketing"
In The Adpocalypse: What it Means, the great Vlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. So invest the next 3:54 of your life in watching that video, so you catch all his points and I don’t need to repeat them here.
Got them? Good.
Every one of Hank’s points are well-argued and make complete sense. They are also valid mostly inside the bowels of the Google beast where his video work has thrived for the duration, as well as inside the broadcast model that Google sort-of emulates. (That’s the one where “content creators” and “brands” live in some kind of partly-real and partly-imagined symbiosis.)
While I like and respect what the brothers are trying to do commercially inside the belly of the Google Beast; but I also expect them, and countless other “content creators” to get expelled after Google finishes digesting that market, and Continue reading "Google enters its chrysalis"
The (not so great) state of UK print advertising in 4 charts
(Lucinda Southern @Lucy28Southern
) Here they are:
Publishers can reverse that. Here’s how:
- Follow their customers’ lead. That means they should—
- Fire adtech (tracking-based advertising), which is full of fraud and malware, clogs data pipes, spies on people (which will soon be illegal in the EU thanks to the GDPR), and carries enormous operational and cognitive overhead for everybody. This will—
- Save journalism from drowning in a sea of content. (The problem with content is that it’s not editorial. It’s eyeball bait.) To do this publishers should—
- Agree to readers’ terms and conditions. These will live at Customer Commons (much as individuals’ copyright terms live at Creative Commons) and can be expressed in one line of code in the reader’s browser. The first and simplest term is called #NoStalking and says Continue reading "Daily Tab for 2017_06_09"
For today’s entries, I’m noting which linked pieces require you to turn off tracking protection, meaning tracking is required by those publishers. I’m also annotating entries with hashtags and organizing sections into bulleted lists.
#AdBlocking and #Advertising
I’ve decided I need to keep a public list on stuff that interests me, and to do it in a way that’s good to read now and easy to find later. The headline above is my first whack at a title.
Required viewing::: A Good American
. It’s a documentary
on Bill Binney
and the NSA by @FriedrichMoser
. IMHO, this is the real Snowden movie. And I say that with full respect for Snowden. Please watch it. (Disclosure: I have spent quality time with both Bill and Fritz, and believe them both.) Bonus dude: @KirkWiebe
, also ex-NSA and a colleague of Bill’s. (In case you think this is all lefty propaganda, read Kirk’s tweets.)
Ice agents are out of control. And they are only getting worse
in The Guardian
is brilliant. Check out its suggested jobs for titles it has no stats for.
Yo to WaPo
and the Continue reading "The Daily Tab for 2017_06_06"
On a mailing list that obsesses about All Things Networking, another member cited what he called “the Doc Searls approach” to something. Since it was a little off (though kind and well-intended), I responded with this (lightly edited):
The Doc Searls approach is to put as much agency as possible in the hands of individuals first, and self-organized groups of individuals second. In other words, equip demand to engage and drive supply on customers’ own terms and in their own ways.
This is supported by the wide-open design of TCP/IP in the first place, which at least models (even if providers don’t fully give us) an Archimedean place to stand, and a wide-open market for levers that help us move the world—one in which the practical distance between everyone and everything rounds to zero.
To me this is a greenfield that has been mostly fallow for the duration. There Continue reading "An Archimedian Approach to Personal Power in the Land of Giants"
My given name is David. Family members still call me that. Everybody else calls me Doc. Since people often ask me where that nickname came from, and since apparently I haven’t answered it anywhere I can now find online, here’s the story.
Thousands of years ago, in the mid-1970s, I worked at a little radio station owned by Duke University called WDBS. (A nice history of the station survives, in instant-loading 1st generation html, here
. I also give big hat tip to Bob Chapman
for talking Duke into buying the station in 1971, when he was still a student there.)
As signals went, WDBS was a shrub in grove of redwoods: strong in Duke’s corner of Durham, a bit weak in Chapel Hill, and barely audible in Raleigh—the three corners of North Carolina’s Research Triangle
. (One of those redwoods, WRAL
, was audible, their slogan bragged, “from Hatteras to Hickory,” which is about 320 Continue reading "Where the nickname came from"
Nobody is going to own podcasting.
By that I mean nobody is going to trap it in a silo. Apple tried, first with its podcasting feature in iTunes, and again with its Podcasts app. Others have tried as well. None of them have succeeded, or will ever succeed, for the same reason nobody has ever owned the human voice, or ever will. (Other, of course, than their own.)
Because podcasting is about the human voice. It’s humans talking to humans. Voices to ears and voices to voices—because listeners can talk too. They can speak back. And forward. Lots of ways.
Podcasting is one way for markets to have conversations
; but the podcast market itself can’t be bought or controlled, because it’s not a market. Or an “industry.” Instead, like the Web, email and other graces of open protocols on the open Internet, podcasting is NEA: Nobody owns it, Continue reading "Open Word—The Podcasting Story"
I’ve hated rating people ever since I first encountered the practice. That was where everybody else does too: in school.
Because rating people is what schools do, with tests and teachers’ evaluations. They do it because they need to sort students into castes. What’s school without a bell curve?
As John Taylor Gatto
put it in the Seven Lesson Schoolteacher
, the job of the educator in our industrialized and compulsory education system is to teach these things, regardless of curricular aspirations or outcomes:
- class position
- emotional dependency
- intellectual dependency
- provisional self-esteem
- that you can’t hide
It’s no different in machine-run “social sharing” systems such as we get from Uber, Lyft and Airbnb. In all those systems we are asked to rate the people who share their cars and homes, and they are asked to rate us. The hidden agenda behind this practice is the same as the one Gatto describes above.
Continue reading "Being human vs. rating people"
I should start by admitting I shot this picture with my phone. Also that on my rectangle with the rest of these people through most of this very typical subway trip yesterday.
I don’t know what they were doing, though it’s not hard to guess. In my case it was spinning through emails, texting, tweeting, checking various other apps (weather, navigation, calendar) and listening to podcasts.
We shape our tools and then they shape us. That’s what Marshall McLuhan’s main point was. And then we shape society, policy and the rest of civilization.
People won’t stop staring at their phones, so a Dutch town put traffic lights on the ground
In less than two years, most of the phones used by people in this shot will be traded in, discarded or re-purposed as iPods or whatever. And most of us will be tethered to Apple, Google and
Continue reading "Have we passed peak phone?"
Two days ago, the New York Times said the U.S. that AT&T and Johnson & Johnson are pulling their ads from YouTube. They’re concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Yesterday, Business Insider said “more than 250” advertisers were bailing as well. These came after one Guardian report said Audi, HSBC, Lloyds, McDonald’s, L’Oréal, Sainsbury’s, Argos, the BBC and Sky were doing the same in the U.K., and another Guardian report said O2, Royal Mail and Vodaphone were also joining the boycott.
Agencies placing those ads on YouTube are shocked, shocked! that ads for these fine brands are showing up next to “extremist material,” and therefore sponsoring it. They blame Google, and so does most of the coverage as well.
Here’s what almost nobody reporting on this debacle is saying: Brands think they’re placing ads in Continue reading "Brands need to fire adtech"