GlobalWebIndex‘s Global Ad-Blocking Behavior report says 47% of us are blocking ads now. It also says, “As a younger and more engaged audience, ad-blockers also are much more likely to be paying subscribers and consumers. Ad-free premium services are especially attractive.”
This is pretty close to Don Marti‘s long-standing claim that readers who protect their privacy are more valuable than readers who don’t.
So, since GlobalWebIndex says 47% of us are using ad blockers, and Internet World Stats says there were 4,312,982,270 Internet users by the end of last year, more than 2,027,101.667 people are now blocking ads worldwide.
What those say together is, more than two billion people are blocking ads today.
This is a game for our time. I play it on New York and Boston subways, but you can play it anywhere everybody in a crowd is staring at their personal rectangle.
I call it Rectangle Bingo.
Here’s how you play. At the moment where everyone is staring down at their personal rectangle, you shoot a pano of the whole scene. Nobody will see you because they’re not present: they’re absorbed in rectangular worlds outside their present space/time.
Then you post your pano somewhere search engines will find it, and hashtag it #RectangularBingo.
Then, together, we’ll think up some way to recognize winners.