The architecture of the podcast is the precise antidote for the flaws of the present. It is deep where now is shallow. It is insulated from ads where now is completely vulnerable. It is a chance for thinking and reflection; it has an attention span an order of magnitude greater than the Tweet. It is an opportunity for serious (and playful) engagement. It is healthy eating for a brain-scape that now gorges on fast food.
If 2016 was the Twitter election — fast food, empty calorie content driving blood pressure but little thinking — then 2020 must be the podcast election — nutrient-rich, from every political perspective. Not sound bites driven by algorithms, but reflective and engaged humans doing what humans still do best: thinking with empathy about ideals that could make us better — as Continue reading "The new together"
My given name is David. Family members still call me that. Everybody else calls me Doc. Since people often ask me where that nickname came from, and since apparently I haven’t answered it anywhere I can now find online, here’s the story.
Thousands of years ago, in the mid-1970s, I worked at a little radio station owned by Duke University called WDBS. (A nice history of the station survives, in instant-loading 1st generation html, here. I also give big hat tip to Bob Chapman for talking Duke into buying the station in 1971, when he was still a student there.)
As signals went, WDBS was a shrub in grove of redwoods: strong in Duke’s corner of Durham, a bit weak in Chapel Hill, and barely audible in Raleigh—the three corners of North Carolina’s Research Triangle. (One of those redwoods, WRAL, was audible, their slogan bragged, “from Hatteras to Hickory,” which is about 320 Continue reading "Where the nickname came from"
Economically speaking, the American health care system is not built for patients, because patients aren’t the ones paying for it directly. Insurance companies are.
See, health care in the U.S. is mostly a B2B business. It is only B2C where insurance doesn’t cover expenses to the patient. And even then, insurance still often pays for it when patients can’t, don’t or both.
Over the decades, the U.S. health care industry has matured, so to speak, into an interlocked cabal of insurance companies, kieretsus of hardware, software and service providers, and captive regulators of both.
And because the system is mostly disconnected from the controlling effects of direct accountability to patients, costs and inefficiencies within the system have grown out of control. To say the least of it.
It is therefore a mistake to assume that patient involvement in the system is “consumerism” in either of its common meanings: Continue reading "Consumers can’t help health care. Customers can."
Once, in the early ’80s, on a trip from Durham to some beach in North Carolina, we stopped to use the toilets at a roadhouse in the middle of nowhere. In the stall where I sat was a long conversation, in writing, between two squatters debating some major issue of the time. Think of the best back-and-forth you’ve ever read in a comment thread and you’ll get a rough picture of what this was like.
So I sat there, becoming engrossed and amazed at the high quality of the dialog — and the unlikelihood of it happening where it was.
Until I got to the bottom. There, ending the conversation, were the penultimate and ultimate summaries, posed as a question and answer:
Q: Why do people feel compelled to settle their differences on bathroom walls?
A. Because you suck my dick.
That story became legendary in our family and social Continue reading "BYSMD"
Live as if you were to die tomorrow. Learn as if you were to live forever. — Mahatma Gandhi
I’m not sure if Gandhi actually said that. Somebody did. My best human chance of finding who said it — or at least of gaining a learned enlargement on the lesson — would have been David Sallis. “Big Davy” didn’t know everything, but he came closer than anybody else I know, and he was a living exemplar of Gandhi’s advice.
Davy’s answer would have been knowing, clever and enlarged by a joke, a wild story or both. Alas, I can’t ask him, because he died last Friday of a stroke he suffered a few days earlier. He was just 56, and is survived by his wife Margaret and daughter Rosie —
— both of whom he adored absolutely — and by countless friends and colleagues who remain shocked and saddened by
Here is the current perimeter of the Valley Fire, according to the USGS’ GEOMAC viewer:
As you see, no places are identified there. One in particular, however, is of extremely special interest to me: Harbin Hot Springs. It is where I met my wife and more friends than I can count. It is also one of the most lovely places on Earth, inhabited and lovingly maintained by wonderful people.
I just matched up a section of the map above with Google Maps’ Earth view, and see that Harbin and its neighborhood are in the perimeter:
Still we’re talking about a perimeter here. Not everything within one burns. Harbin is mostly in a valley. Could be the fire jumped from ridge to ridge and missed it. But I suspect that instead we are looking at very sad news here, especially after seeing this picture here, which looks northwest
This was me in the summer of ’53, between Kindergarten and 1st Grade, probably in July, the month I turned six years old:
I’m the one with the beer.
And this was me in 1st Grade, Mrs. Heath’s class:
I’m in the back row by the aisle, looking lost, which I was.
Some kids are good at school. I sucked at it until my junior year in college. That was when I finally grokked a rule: Find what the teachers want, and give them more than that. When I shared this insight with my wife, she said “I figured that out in the third grade.” She remembered sitting in class at her Catholic grade school, watching the nun go on about something, pointing her pencil at the nun and saying to her eight-year-old self, “I can work with this.” Which she did, earning top grades and blowing through UCLA in just three years before going on to a brilliant career in business.
Don’t get me wrong. I learned a lot in school — probably just as much as the other kids, and maybe more than most because I read a lot and was curious about approximately everything (which is still the case). I also enjoyed hanging with friends and doing what kids did. But I hated the schooling itself: the seven lessons teachers were paid to deliver —
Submission to authority
But Summer was paradise.
One big credit for that goes to Grandma Searls, whose birthday is today. She’s top left in the first photo, which was shot at her house in the woods in what’s now Brick, New Jersey. (Back then it was still in the Pine Barrens — a more delightful region than the name suggests.) If Grandma was still around, she’d be 132 years old. (She died in 1990 at nearly 108.) Back then she was merely our family matriarch, but without the regalities. She was merely one of the world’s most loving and welcoming people. Gatherings like the one above were constant and wonderful, all summer long.
I also want to give a big hat tip to Nancy Gurney, one of the other faces in the back of the room in the second photo. Nancy has put together this Bogota High School site for our graduating class: 1965. I didn’t go to Bogota, but I did go to Maywood elementary and junior high schools, which fed into Bogota High back in those days. When I look back at the old photos on the site, only fun memories come back.
The courtyard in the photo no longer exists; it and and the vegetable garden were uprooted several years ago. in their place: a summer-time restaurant surrounded by neatly planted flowerbeds and a tall antenna tower of a mobile telephony company resting on a broad concrete footing. The grandmother still lives on the plot, however, and tends the little that remains of her garden. She is in her late-eighties now and, at day’s end, often sits on the raised curb of the newly paved road next to her former farmyard in expectation of passersby…
Nothing is permanent, but in this case the more durable feature is the grandmother and her friendly face — the face of the place, while she lasts.
Also arresting is Corn Stalks, a Plateau, the Black Sea, and the Horizon:
It’s a place that calls to mind face in its verb form. A synonym might be to meet, or to confront. We face a challenge, an opportunity, a problem, success, failure, or the world. Things face us as well, but not always directly. Three of the four things in the photo are mostly hidden by the first, but far more vast and open. Also flat. Horizons may feature mountains, but they are horizontal: flat and wide.
We are walking and running animals that work best in the horizontal. Our eyes shift more easily to left and right than to up and down. Our stereoscopic vision and hearing also locate best in the horizontal spread from one here to many theres.
Our species dispersed from Africa toward gone horizons, mostly along coasts long since drowned by melting ice caps. The Black Sea has changed greatly in spread and shape throughout human history, and may have reached its present height in a deluge through the Dardanelles and Bosporus seaways.
The view on the path in the photo is framed between the vertical blinders of dry corn stalks at the edges of fields of unseen vastness. (Corn fields have always been both beautiful and a tiny bit creepy to me, ever since I got a bit lost when wandering as a kid into a cornfield somewhere, with no clear direction out other than the sound of distant voices.)
Between the last paragraph and this one, Stephen posted another photo, titled Shabla, Bulgaria: Seawards and Kitchenwards, taken on the shore of the Black Sea:
The subject is mostly boats and ramps. In the foreground are stairs and wood railings, two of the many literal and figurative framings, none quite horizontal, in a vertical photo with dimensions we call “portrait.” On the face of this Bulgarian shore, one ear is the sea itself. All the ramps face land and sea. To them the camera is an unseen visitor from another dimension.
While seeing and hearing are mostly horizontal (our ears as well as our eyes are aligned with the horizon), eating is vertical: food is something we “eat up” and “get down.” So is nutrition: we “raise” crops and cattle.”
In Stephen’s photos, things have faces too. Some are literal, such as in Guns of August, Books of August: The Iconography of a Gravestone in Prague:
The photo puts in contrast the irony of cemetery “monuments” (as gravestones are now called), commemorating stuff nobody alive remembers, for an audience a living performer might round to zero. Under the subhead The Emotions of the Living; the Passivity of the Dead, Stephen writes,
The photo above, taken in the immense cemetery in the late-19th/early-20th century residential quarter of Vinohrady, portrays a gravestone tableau of life’s emotionized figures that reveals the ways that those in the comfort and safety of the home-front consciously or unconsciously sanitized, rationalized, and ennobled the senseless carnage of World War I.
Last month I visited the graves of relatives three generations and more ahead of mine, at Woodlawn Cemetery in The Bronx, and reported on that visit in Lives of the Dead. While some graves at Woodlawn yearned toward the kind of extravagance Stephen found in Vinohrady, my late kinfolk leaned in the opposite direction, marking little or nothing of who they planted there. To my knowledge, I was the first to surface (at those last two links) twenty Englerts, Knoebels and others whose faces in death are carpets of mowed grass.
And who knows how long anything will last on the Web? My old blog, on which I wrote from 1999-2007, survives by the grace of a friend, and its blogroll is a near-cemetery of rotting links.
Every thing faces a future for as long as we grace it with expectation of use, appreciation or some other goodness. Why else save anything?
So I’m glad Stephen keeps putting these photos up, and enlarging them so well with prose. Here’s a list of other photos in his series, posted since the last time I last blogged his series:
I only met Robin Williams once, at a trade show, back in ’03 or so. I was walking across the floor when I ran into my old friend Tom Rielly. Tom grabbed my arm and said, “Come here. I want you to meet somebody.” He pulled me though a small crowd to the guy in the middle. It was Robin. I almost said, “Hey, you look like Robin Williams, only shorter,” but I didn’t. Tom said to Robin, “This is Doc. He’s like, the number five blogger in the world.” I said, “No, I’m more like number twenty,” then added, “but most of the others are duplicates.” Then Robin said something about being at the show to collect swag (he had two bags’ full at that point). So we exchanged quips about going on a swag hunt, and how most of it is crap — or something like that. I don’t remember. Mostly I just recall what a thrill it was to play joke jazz with the greatest master of all time. Which Robin was, hands down.
To me he wasn’t just the greatest comedian ever, and the greatest comic actor as well. He was the best improv comic. (For a sample, check out what he improvised for the Genie role in the movie Aladdin, starting at about 6:36 here.) If I hadn’t taken a couple of turns toward sanity, that’s what I would have done too. (I’ve done stand-up a few times; and though it always well, I repressed—or sublimated—the urge to stick with it.) Still, Robin was a model for me. His fearlessness and versatility cleared the way for countless others to take the same risks, and to flex muscles they didn’t even know they had.
But enough about me, and about comedy. As Tom Rielly says, this is a day of tears. And of loss forever.
Fort Lee has been in the news lately. Seems traffic access to the George Washington Bridge from Fort Lee was sphinctered for political purposes, at the spot marked “B” on this map here:
The spot marked “A” is the site of my first home: 2063 Hoyt Avenue. Here’s how it looked in 1920:
My grandfather, George W. Searls, built it in 1900 or so. He and grandma, Ethel F. (née Englert) Searls, raised thee children there: Ethel M. Searls, born in 1905, Allen H. Searls (my father), born in 1908, and Grace (née Searls) Apgar, born in 1912. Grandpa died in 1935, but Grandma and Aunt Ethel lived here until 1955, when I was eight years old.
It was in a fine old neighborhood of similar mansard-roofed homes, most of which were built before the George Washington Bridge showed up and became the town’s landmark feature. Pop, who grew up climbing the Palisades and had no fear of heights, helped build the bridge, mostly by rigging cables.
Not long after finding a place to stay in New York in Fall of 2012, my wife and I took a walk across the bridge to visit the old neighborhood. I knew the old house was gone, the land under it paved over by Bruce Reynolds Boulevard. What I didn’t expect was finding that the entire neighborhood had been erased. See the brown area on the map above, between the highway and Main Street? That was it. Palisade Avenue, behind Hoyt, is now a house-less strip of rotting pavement flanked and veined by wild grass. The only animal life we spotted was a large groundhog that ran to an old storm drain when we approached.
Little of the Fort Lee I knew as a kid is still there. The only familiar sights on Main Street are City Hall and the old fire station. Dig this: City Hall also shows up in the background of this shot of Mom with my cousin Paul and I, when we were both a few months old, in April 1948. This street too has been obliterated: replaced by stores and parking lots, with no trace of its old self.
When I was a kid in the ’50s, my grandparents’ generation — all born in the second half of the 19th Century — was still going strong. One relative I remember well was great-aunt Eva Quackenbush, Grandpa Searls’ older sister. Here she is with Mom, and the baby me. Eva was born in 1853, and was twelve years old when President Lincoln was shot — and event she talked about. She visited often from her home in St. Louis, and died just a few days short of 100 years old, in 1953. Living long is a Searls family trait. Grandma made it to 107 and Aunt Grace to 101 (she passed just last month, fun and lucid to the end).
So to me the world before cars, electricity and other modern graces was a familiar one, because I heard so many stories about it. Grandma grew up in The Bronx, at 742 East 142nd Street, when it looked like this:
Today, according to Google’s StreetView, it looks like this:
The red A marks 732. On the left, behind that wall, is a “towed car” lot. It sits atop a mound of rubble that was once “old Lincoln Hospital”:
According to the Wikipedia article on Lincoln Hospital, “In 1895, after more than half a century of occupying various sites in Manhattan, the Board of Trustees purchased a large lot in the South Bronx—then a semi-rural area of the city—at the corner of 141st Street and Southern Boulevard.” This is a morning view, lit from the southeast, looking north across 141st Street. Grandma’s place was on the back side of the hospital. Amazing to think that this scene came and went between the two shots above it.
Grandma’s father, Henry Roman Englert, was the head of the Steel and Copper Plate Engravers Union in the city. His trade was also destroyed by industrial progress, but was an art in its time. Here he is, as a sharp young man with a waxed mustache:
Henry was a fastidious dude who, on arriving home from work, would summon his four daughters to appear and stand in a row. He would then run his white glove over some horizontal surface and wipe it on a white shoulder of a daughter’s dress, expecting no dust to leave a mark on either glove or girl. Or so the story went. Henry was the son of German immigrants: Christian Englert and Jacobina Rung, both of Alsace, now part of France. They were brewers, and had a tavern on the east side of Manhattan on 110th Street. Jacobina was a Third Order Carmelite nun, and was buried in its brown robes. Both were born in 1825. Christian died in 1886 while picking hops in Utica. Jacobina died in 1904.
Grandma met Grandpa in 1903, when she was twenty and he was forty. She was working as a cleaning woman in the Fort Lee boarding house where Grandpa lived while he worked as a carpenter. One day she saw him laying asleep, and bent down to kiss him. He woke, reached up, and kissed her back. Romance commenced.
Grandma didn’t like to admit having done cleaning work, insisting always that she was “lace curtain Irish,” to distinguish her family from “shanty Irish.” When ethnic matters came up in conversation over dinner, she would often say “All for the Irish stand up,” and everybody would rise. In fact she was only half Irish. Her mother, Catherine “Kitty” Trainor, died in her thirties. Henry later married an Italian woman and produced more progeny, only one of which was ever mentioned by Grandma. That was Harry, who died at age five. The largest framed photograph in Grandma’s house was one of Harry, looking up and holding a toy.
Kitty’s dad was Thomas Trainor, who came over from Ireland in 1825 at age 15 to escape England’s harsh penal laws. (He shipped out of Letterkenny with an uncle, but the Trainors were from south of there. Trainor was anglicized from the Gaelic Tréinfhir, meaning “strong man.”) Thomas worked as an indentured servant in the carriage trade, and married Catherine McLaughlin, the daughter of his boss. Thomas then prospered in the same business, building and fixing carriages at his shop at the south end of Broadway. His two daughters were Kitty and “Aunt Mag” Meyer, whom Grandma often quoted. The line I best remember is, “You’ve got it in your hand. Now put it away.” Mag taught Grandma how to walk quietly while large numbers of other people in the house were sleeping. Grandma passed the same advice to her grandkids, including me: “Walk on the balls of your feet, toes first.” The Trainors also had a son, who ran away to fight in the Civil War. When the war ended and the boy didn’t come home, Thomas went down to Washington and found his son in a hospital there, recovering from a wound. The doctors said the boy would be home by Christmas. And, when Christmas came, the boy indeed arrived, in a coffin. Or so the story went.
An interesting fact about Fort Lee: it was the original Hollywood. The Searls family, like most of the town, was involved. Grandpa was D.W. Griffith’s head carpenter, building film sets such as this one here. Here he is (bottom right) with his crew. Here’s a link for the Fort Lee Film Commission, featuring samples of the silent movies made there. Among the extras are family members. Lillian Gish and Lon Chaney both boarded upstairs at 2063 Hoyt. So did the dad of the late Elliot Richardson, a cabinet member in the Nixon and Ford administrations.
Time flies, and so do people, places and memories. My parents’ generation is now gone, and family members of my own generation are starting to move on. I can count ten places I used to live that are now gone as well, including my high school. Kevin Kelly told me a couple years ago that none of us, even the famous, will be remembered in a thousand years. I’m sure he’s right.
But I still feel the urge to pour as much as I can of what I know into the public domain, which is what you’re witnessing now, if you’re still with me at the bottom of a long post. I believe it helps to see what was, as well as what is.
For example, this view up Hoyt Avenue from the site of the old Searls place, in 2012, is now filled with a high-rise that is almost complete. The little bridge-less town where my grandparents met and my father and his sisters grew up is now a henge of high-rises. Fort Lee itself is now also known as Fort Lee Koreatown. In this constantly shifting urban context the current scandal seems a drop in the bucket of time.
I took my first job in radio at WSUS in Franklin, New Jersey, in 1973. The station at the time consisted of a run-down ranch house at the top of Hamburg Mountain, overlooking the central valleys of Sussex County, a square of farms and forests at the northern point of the state. The house was at the end of a steep road that was more rocks than dirt. Beside it stood a 240-foot tower from which the station radiated a light-bulb powered signal: just 360 watts, on one of the channels reserved in the U.S. for local stations. But, since signals on FM tend to reach what can be seen from the antenna, the station’s coverage was greater than its only competition in the county. Also, since hills and mountains shadowed Sussex County from New York’s FMs, WSUS had a big competitive advantage as FM inevitably overtook AM in popularity.
The new owner was Peter Bardach, a first-rank media guru working for Doyle Dane Berbach, the advertising agency in New York that led the creative revolution of the 1960s. Peter’s specialty was forecasting the successes and failures of TV shows, and his predictions for Fall seasons were featured annually in TV Guide. His smart bets with WSUS were on both FM and Sussex County, which at the time was said to have more dairy cows than human beings — but was sure to have a growing economy in the years ahead.
Peter bought the station in 1971 for $75,000 from Lou VanderPlate, who named it WLVP when he launched it in 1965. Its format was Christian music, mostly, and failed. Peter took possession through a new company he called Sussex County Stereo, even though the station remained mono until long after I moved on. I often told Peter he should make it stereo, but he insisted on keeping it mono because he believed the station’s weak signal would be made weaker if it were stereo. He had a partial case: the signal-to-noise ratio of stereo signals is worse than mono; but at the time there were many receivers that defaulted to stereo-only, and already car radios were getting good at gradually shifting from stereo to mono with weak signals.
Peter didn’t run the station, though. That job went to James Edward Normoyle, whose professional name was Jay Edwards. (That was his handle as a disc jockey when he worked at 1010 WINS, the Top 40 pioneer in New York.) They made an amazing team. Peter was quiet and polite while Jay was loud and brash. Both urged me to push the envelope of my nascent talents, which I did as a jack-of-all-trades at the station. While I was paid to sell ads, I was also the news director and a part-time engineer and disc jockey.
Back then we were the underdog station in the region, which had long been super-served by WNNJ (now WTOC) in Newton, the county seat. WNNJ was a small daytime-only station at 1360am, but it was an excellent “full service” local institution. (Its FM sister, radiating from the same tower near downtown Newton, was WIXL/103.7, which played what was then called “beautiful music” It radiated with plenty of wattage, but the low tower height limited coverage and wasn’t much competition.) This was in the days of great radio rivalries, and it was fun to go head-to-head with an old established station as a newcomer.
Our format was “town and country” — a mix of Top 40 and country music. We literally had two stacks of 45rpm records feeding two turntables: one for “town” and one for “country.” It was weird but fun.
Not long after I got there we moved the studio and offices to downtown Franklin, but Peter’s heart was still up on the mountain. That was where Jean Babcock lived. Jean was the station’s most passionate groupie and eventually Peter’s wife. (His obituary below says otherwise, so I don’t know the real story there. Maybe somebody can fill me in.)
In 1974 I moved to North Carolina and went to work for WDNC and WDBS there, and gradually lost touch with most of the WSUS crew. I heard many years later that Jay had died (long after he bought WSUS from Peter for a good price and sold it years later for a better one). Bob O’Brien, another friend from those days, is gone too. So yesterday I found myself wondering, out of the blue, about Peter. I looked him up and found that my intuition was correct. He died on November 30. Here is the gist of his obituary from the Panama City, Florida News Herald:
Peter Michael Bardach (1929 - 2013)
Mr. Bardach, of Lynn Haven, Fla., and Newton, N.J., died November 30, 2013. Peter Michael was preceded in death by his longtime partner and companion, Mrs. Gene Babcock of Lynn Haven and Franklin, N.J., and his partner Priscilla Miller of Lynn Haven. He leaves behind Priscilla’s children, Brad, Paul, Dusty, Howard, Pat, Barbara, Susan and Lynn.Prior to his retirement in 1993, Mr. Bardach enjoyed a lengthy career in the fields of advertising and broadcasting. He was employed for 25 years by Foote, Cone and Belding in New York, where he served as Senior Vice President Broadcasting. In 1972 he founded WSUS FM in Franklin, N.J., which later expanded into television WUSU Video 8. In 1987 he founded WRBA, Bay 96 Radio, in Panama City, Fla.During his retirement, and up to the time of his death, he was an active volunteer at WKGC Public Radio at Gulf Coast Community College. He produced and broadcast the weekly “Showcase of Show Tunes,” “WKGC On Stage,” “Peter Michael’s Place,” and was co-producer and host for “Emerald Coast Studio.”
I’m glad to know Peter continued to invest his interest in radio, and lived a full long life. My best wishes to all who loved him.
I’d also like to shout out to three good friends from those days: Donna Sooley (née Flory), Stan Olochwoszcz (aka Lee Ryder) and Bob Morris (aka Forrest Greene). The first two (especially Stan) are still on my radar, but Bob has dropped off. He was last heard from on the late WERA in Plainfield, New Jersey. If you’re out there, Bob, get in touch.
[Later...] Just learned that the great Larry Lujack, a Top 40 disc jockey who played in its peak years for WLS in Chicago, has died. Here’s the first installment of a TV special on Larry, shot back in the biggest-hair era of American History. And here is Eric Rhoads’ tribute — not just to Larry, but to a whole generation of what Eric calls “communicators.” I believe there are more of those than ever now. They’re just not on old-fashioned radio.
@Deanland texted earlier, asking if I had a new affinity with WFAN, the New Yawk radio station that radiates at 660 on what used to be the AM “dial.” Back when range mattered, WFAN was still called WNBC, and its status as a “clear channel” station was non-trivial. At night clear channel stations could be heard up to thousands of miles away on a good radio. Other stations went off the air to clear the way for these beacons of raw 50,000-watt power. As a kid I listened to KFI from Los Angeles in the wee hours and in California I sometimes got WBZ from Boston. Now even “clears” like WFAN are protected only to 750 miles away, which means any or all of these stations also on 660 splatter over each other. Reminds me of a fake ad I did once back when I was at WSUS: All the world’s most beautiful music, all at once. We overdubbed everything we could onto one track.
Funny, a few months back my 16-year old son asked what the point of “range” was with radio. He’s a digital native who is used to being zero distance from everybody else on the Net, including every broadcaster.
He made his point when we were driving from Boston to New York on a Sunday afternoon last month, listening to the only radio show he actually cares about: All A Capella on WERS. While WERS is one of Boston’s smaller stations, it has a good signal out to the west, so we got it nearly to Worcester. Then, when it went away, the kid pulled out the family iPad, which has a Net connection over the cell system, got WERS’ stream going, and we listened to the end of the show, somewhere in Connecticut, with the iPad jacked into the car radio, sounding great.
Meanwhile here I am with a giant pile of trivia in my brain about how AM and FM broadcasting works. It’s like knowing about steam engines.
But mostly I keep living in the future. That’s why I’m jazzed that both VRM and personal cloud development is rocking away, in many places. Following developments took me on three trips to Europe in May and June, plus two to California and one to New Zealand and Australia. Lots of great stuff going on. It’s beyond awesome to have the opportunity to help move so much good stuff forward.
Speaking of distance, the metaphor I like best, for the birthday at hand, is “(Get Your Kicks on) Route 66.” Composed in the ’40s by Bobby Troup, the jazz composer and actor, it has been covered by approximately everybody in the years since. The Nelson Riddle sound track for the TV show Route 66 was evocative in the extreme: one of the best road tunes ever written and performed. In addition to that one I have ten other versions:
Nat King Cole
Oscar Peterson & Manhattan Transfer
Andrews Sisters and Bing Crosby
Asleep at the Wheel
My faves are the last two. I’ll also put in a vote for Danny Gatton‘s Cruisin’ Deuces, which runs Nelson Riddle’s beat and muted trumpet through a rockabilly template of Danny’s own, and just kicks it.
Anyway, my birthday is happy, so far. Thanks for all the good wishes coming in.
Aaron Swartz died yesterday, a suicide at 26. I always felt a kinship with Aaron, in part because we were living demographic bookends. At many of the events we both attended, at least early on, he was the youngest person there, and I was the oldest. When I first met him, he was fourteen years old, and already a figure in the industry, in spite of his youth and diminutive stature at the time. Here he is with Dave Winer, I believe at an O’Reilly conference in San Jose:
It’s dated May 2002, when Aaron was fifteen. That was the same year I booked him for a panel at Comdex in Las Vegas. His mom dropped him off, and his computer was an old Mac laptop with a broken screen that was so dim that I couldn’t read it, but he could. He rationalized it as a security precaution. Here’s a photo, courtesy of Mary Wehmeier. Here’s another I love, from the same Berkman Center set that also contains the one above:
All those are permissively licensed for re-use via Creative Commons, which Aaron helped create before he could shave.
Aaron’s many other passions and accomplishments are well-described elsewhere, but the role he chose to play might be best described by Cory Doctorow in BoingBoing: “a full-time, uncompromising, reckless and delightful shit-disturber.” Cory also writes, “Aaron had an unbeatable combination of political insight, technical skill, and intelligence about people and issues. I think he could have revolutionized American (and worldwide) politics. His legacy may still yet do so.”
I hope that’s true. But it would have had a much better chance if he were still here doing what he did best. We haven’t just lost a good man, but the better world he was helping to make.
[Later...] Larry Lessig makes the case that Aaron was driven to end his life by the prospect of an expensive trial, due to start soon, and the prospect of prison and worse if he lost the case and its appeals. Writes Larry ,
[Aaron] is gone today, driven to the edge by what a decent society would only call bullying. I get wrong. But I also get proportionality. And if you don’t get both, you don’t deserve to have the power of the United States government behind you.
For remember, we live in a world where the architects of the financial crisis regularly dine at the White House — and where even those brought to “justice” never even have to admit any wrongdoing, let alone be labeled “felons.”
In that world, the question this government needs to answer is why it was so necessary that Aaron Swartz be labeled a “felon.” For in the 18 months of negotiations, that was what he was not willing to accept, and so that was the reason he was facing a million dollar trial in April — his wealth bled dry, yet unable to appeal openly to us for the financial help he needed to fund his defense, at least without risking the ire of a district court judge. And so as wrong and misguided and fucking sad as this is, I get how the prospect of this fight, defenseless, made it make sense to this brilliant but troubled boy to end it.
Fifty years in jail, charges our government. Somehow, we need to get beyond the “I’m right so I’m right to nuke you” ethics that dominates our time. That begins with one word: Shame.
Our beloved brother, son, friend, and partner Aaron Swartz hanged himself on Friday in his Brooklyn apartment. We are in shock, and have not yet come to terms with his passing.
Aaron’s insatiable curiosity, creativity, and brilliance; his reflexive empathy and capacity for selfless, boundless love; his refusal to accept injustice as inevitable—these gifts made the world, and our lives, far brighter. We’re grateful for our time with him, to those who loved him and stood with him, and to all of those who continue his work for a better world.
Aaron’s commitment to social justice was profound, and defined his life. He was instrumental to the defeat of an Internet censorship bill; he fought for a more democratic, open, and accountable political system; and he helped to create, build, and preserve a dizzying range of scholarly projects that extended the scope and accessibility of human knowledge. He used his prodigious skills as a programmer and technologist not to enrich himself but to make the Internet and the world a fairer, better place. His deeply humane writing touched minds and hearts across generations and continents. He earned the friendship of thousands and the respect and support of millions more.
Aaron’s death is not simply a personal tragedy. It is the product of a criminal justice system rife with intimidation and prosecutorial overreach. Decisions made by officials in the Massachusetts U.S. Attorney’s office and at MIT contributed to his death. The US Attorney’s office pursued an exceptionally harsh array of charges, carrying potentially over 30 years in prison, to punish an alleged crime that had no victims. Meanwhile, unlike JSTOR, MIT refused to stand up for Aaron and its own community’s most cherished principles.
Today, we grieve for the extraordinary and irreplaceable man that we have lost.
Funeral and other details follow at the bottom of that post, which concludes, Remembrances of Aaron, as well as donations in his memory, can be submitted at http://rememberaaronsw.com.
This is a hard one to write. Peter Sklar, the founder, editor and chief-everything of Edhat, Santa Barbara’s original onine daily, has died.
Peter was the Steve Jobs of placeblogging. Like Steve, he was an original genius and nobody’s fool. He could be prickly and sarcastic, and he did things his way. He was also a fun guy, great to hang out with and to talk to at any depth on any subject. Thus, in character, he had a clear and steady vision of local journalism that was equally serious and felicitous — a combination that served as a model for placeblogs across the country.
What made Edhat so wonderful, from the start, was Peter’s light touch. There was always gentleness, humor, and a strong aesthetic sense of what’s right for the town, its people, its businesses, its unique and quirky civic qualities. Peter wrote most of Edhat in the early days, and I assume until recently as well. Edhat’s voice has remained Peter’s, always been a delight to read.
As an original and highly principled genius, Peter could be less than sweet to others he thought were horning in on his turf, either with competing publications or with the larger concepts of placeblogging and journalism. (In fact, Peter liked neither the term “blogging” nor any of the blogging or content management systems in the market. As an alpha programmer, he home-brewed Edhat from the start. He also did it on old versions of Windows, which drove me nuts as an open source and Linux guy.*) But again, the main thing with Peter was fun. It says something that, among all the advice we gave him back in Edhat’s formative years, the one piece he took was holding a party. When I get a chance later I’ll dig up and share the pictures. Meanwhile, here’s how Craig Smith, another friend and local blogger, describes Peter and his work:
A mathematician by training and a dedicated runner, Peter always struck me as being quirky (kind of like Edhat) and he could at times be temperamental. He liked numbers (as in, “we counted the number of horses in the Fiesta parade”) and he liked rules. (Ever notice how many rules there are about posting comments on Edhat?) He could fairly have been described as a my-way-or-the-highway type guy. But you could also say that about Steve Jobs. But like Jobs, Peter was a genius at what he did. Never mind that guys like me didn’t like some of his rules about what kind of stories Edhat would link to (he would link to news stories but not “opinion pieces” or newspaper columns) or the fact that the comments section on Edhat often seemed to be in need of some serious adult supervision, Peter always knew what his community of readers wanted and he made sure that they got it.
With newspapers on the decline, Peter was a champion of “citizen journalism” and Edhat was a place where a lot of breaking news in this town first got (and still gets) reported. And many times that reporting is done by the Edhat community of readers. Skeptical of mainstream media, he once told me, “Remember, the word ‘professional’ only means that they are getting paid.”
It’s meaningful that Craig and I both compare Peter to Steve. (Note: I didn’t see Craig’s post until I started writing this one.)
I only got the news about Peter over breakfast a few minutes ago, from my wife, who knew him better than I did. It clobbered us both. Santa Barbara is home for us, but our work takes us elsewhere so much that we don’t get to see our friends there often enough. I was looking forward to catching up with Peter on our next return to town over the holidays. Even though I kept up with Santa Barbara through Edhat, I missed learning that Peter had been sick with inoperable brain cancer for over a year. Now he leaves a huge hole in our hearts, an in our town.
But Edhat lives, and not just in Santa Barbara. I can’t begin to tell you how much tenacity and grace it takes to do what Peter and his crew have done with Edhat.
Uninstalled is Michael O’Connor Clarke’s blog — a title that always creeped me out a bit, kind of the way Warren Zevon‘s My Ride’s Here did, carrying more than a hint of prophesy. Though I think Michael meant something else with it. I forget, and now it doesn’t matter because he’s gone: uninstalled yesterday. Esophogeal cancer. A bad end for a good man.
All that matters, of course, is his life. Michael was smart and funny and loving and wise far beyond his years. We bonded as blogging buddies back when most blogs were journals and not shingles of “content” built for carrying payloads of advertising. Start to finish, he was a terrific writer. Enviable, even. He always wrote for the good it did and not the money it brought. (Which, in his case, like mine and most other friends in the ‘sphere, was squat.) I’ll honor that, his memory and many good causes at once by sharing most of one of his last blog posts:
Leaky Algorithmic Marketing Efforts or Why Social Advertising Sucks
JP had posted a quick Facebook comment about reading some very entertainingly snarky Amazon.com reviews for absurdly over-priced speaker cables.
Something lurking deep in the dark heart of the giant, steam-belching, Heath Robinson contraption that powers Facebook’s social advertising engine took a shine to JP’s drive-by comment, snarfled it up, and spat it back out again with an advert attached. A rather… odd choice of “ad inventory unit”, to say the least. Here’s how it showed up on on of JP’s friends’ Facebook news feeds:
I saw JP post about this on Facebook and commented. The more I thought about the weirdness of this, the longer my comment became – to the point where I figured it deserved to spill over into a full-blown blog rant. Strap in… you have been warned.
I’ve seen a lot of this kind of thing happening in the past several months. Recently I’ve been tweeting and Facebooking my frustration with social sharing apps that behave in similar ways. You know the kind of thing – those ridiculous cluewalls implemented by Yahoo!, SocialCam, Viddy, and several big newspapers. You see an interesting link posted by one of your friends, click to read the article, and next thing you know you’re expected to grant permission to some rotten app to start spamming all your friends every time you read something online. Ack.
It’s the spread of this kind of leaky algorithmic marketing that is starting to really discourage me from sharing or, sometimes, even consuming content. And I’m a sharer by nature – I’ve been willingly sharing and participating in all this social bollocks for a heck of a long time now.
But now… well, I’m really starting to worry about the path we seem to be headed down. Or should I say, the path we’re being led down.
Apps that want me to hand over the keys to my FB account before I can read the news or watch another dopey cat video just make me uncomfortable. If I inadvertently click through an interesting link only to find that SocialCam or Viddy or somesuch malarkey wants me to accept its one-sided Terms of Service, then I nope the hell out of there pretty darn fast.
How can this be good for the Web? It denies content creators of traffic and views, and ensures that I *won’t* engage with their ideas, no matter how good they might be.
All these examples are bad cases of Leaky Algorithmic Marketing Efforts (or L.A.M.E. for short). It’s a case of developers trying to be smart in applying their algorithms to user-generated content – attempting to nail the sweet spot of personal recommendations by guessing what kind of ad inventory to attach to an individual comment, status update, or tweet.
It results in unsubtle, bloody-minded marketing leaking across into personal conversations. Kinda like the loud, drunken sales rep at the cocktail party, shoe-horning a pitch for education savings plans into a discussion about your choice of school for your kids.
Perhaps I wouldn’t mind so much if it wasn’t so awfully bloody cack-handed as a marketing tactic. I mean – take another look at the ad unit served up to run alongside JP’s status update. What the hell has an ad for motorbike holidays got to do with him linking to snarky reviews of fancyass (and possibly fictional) speaker cables? Where’s the contextual connection?
Mr. Marketer: your algorithm is bad, and you should feel bad.
As you see, Michael was one of those rare people who beat the shit out of marketing from the inside. Bless him for that. It’s not a welcome calling, and Lord knows marketing needs it, now more than ever.
Here are some memorial posts from other old friends. I’ll add to the list as I spot them.
If posts seem a bit infrequent here (I went more than half a month between the last two posts), it’s because I’ve been busy elsewhere. One of those other places is The Well, the deep, durable and original (in several senses) online community. There Jon Lebkowsky has convened an Inkwell conversation between myself and all comers that you can read and join here. Most of what happens on The Well is a discussion among members. But Inkwell is open to everybody. Dive in.
Michael O’Connor Clarke is one of the world’s truly great guys. Besides being smart, funny, caring, hard-working, a good husband and father — and pretty much all the other positive stuff you could pack into a bio, Michael was one of the first people to not only dig The Cluetrain Manifesto, but to grok it thoroughly at every level, including the multiple ironies at all of them. And to continue doing so through all the years since.
Like three of Cluetrain’s authors, Michael was a marketing guy who was never fully comfortable with the label or the role, and broke every mold that failed to contain him. Unlike those three, however, he continued to labor inside the business, which still needs many more like him. Because, from the start, Michael has always stood up for the the user, the customer, the individual whose reach should rightly exceed others’ grasp.
His labors are suspended, however, while he takes on a personal battle with esophogeal cancer.
Friends of Michael’s have put up SupportMichaelOCC.ca, so all of us who care about him and his family can easily lend support. He’s a sole breadwinner with four kids, so this is a tall order. Whether you know Michael or not, please do what you can.
It was on a Sunday morning in late June, heading south from Des Moines on I-35 when the engine made a loud bang, and there was smoke and steam everywhere. We pulled over to shoulder and sat there for a long time while the engine cooled off and the day heated up. Then we topped off the radiator with some of the water from our cache, started the car back up and knew right away that the engine was in very bad shape. Pop figured that fewer than car’s straight-six engine’s cylinders were working, and that water was leaking through the head gasket (since steam as well as smoke and unburned gas fumes were coming out the exhaust). There was no traffic to flag down on the highway, which was still new. So all we could do was limp on, while limping was all the car could do.
At the top of the first exit was a sign that pointed west to St. Charles, and east to St. Mary’s. The former was closer, it said, so we turned right. We pulled up in front of a general store with some old guys on the porch out front, and asked if there was a service station nearby.
“Deane fixes cars,” one of them said, and told us which house was Deane’s. It was down the road on the left.
Turns out this was Deane Hoskins, a master mechanic with a complete garage in his garage. His day job was working for GM’s diesel division in Des Moines. His wife was Arlouine, a teacher like Mom. They also had a bunch of kids: Carolyn, Linda, Janet, Karen and Robert. All were friendly and eager to help. Deane told us to pull in. So Pop and I disconnected the camper, left it in the street, and went up the driveway to help Deane as best we could while he tore down the broken engine.
At the peak of the Hoskins garage’s roof, facing down the driveway, was a thermometer in the shape of a big clock. It said 112°. Sweat poured off Deane’s nose and chin. I remember that his eyes were blue, though one was a mix of blue and brown. The whole time he talked to us about engine design, how they worked, and what they were built do do. This Ford, he explained, was built to fail.
The policy was called “planned obsolescence,” and you could see it in the cooling tubes in the engine block, flanking the cylinders. Water cooled by the radiator flows through these tubes, keeping an engine from overheating. The pistons in the first and sixth cylinders looked fine. The ones in the second and fifth were pitted on the top. The pistons in the third and fourth cylinders had holes blown through their tops. That was because the cooling tubes flanking the third and fourth cylinders had metal plugs in them, causing the pistons to overheat and eventually fail. The plugs were the opposite of necessary, unless the necessity was a blown engine, eventually. In our case the eventuality was sixty thousand miles.
This was a huge blow to Pop, a committed Ford Man. This wagon was the first new car he had ever bought, and it had been nothing but trouble from Day One. Even before this last failure he figured the car cost $60 per month on average to fix, and this was in 1950s dollars. It was also clear and present evidence of customer-hating corporate venality. To this day it amazes me to see nothing written about Ford’s (or anybody’s) practice of plugging an engine block’s cooling tubes. Were all of Ford’s inline-6 blocks crippled like this? Or was this an experiment by Ford with just a few engines to see what happened? How could a worker in good conscience have put the plugs in there, when the result would obviously be a short life span for the engine?
Deane drilled out the plugged tubes, removed the bad pistons, honed out the two center cylinders, called up a friendly Ford dealer, and drove us over to pick up some new pistons and a fresh head gasket. The dealer was closed on Sunday, but opened up just for us. On the way over we went through a covered bridge, one of those later made famous by The Bridges of Madison County.
By evening Deane had the engine back together, and the car running fine. We spent the night as the Hoskins’ house guests, and in the morning went on our way. For years Mom kept up with the Hoskins family through Arlouine. It was what moms did in those days. Mom was from a small town two states away: Napoleon, North Dakota. St. Charles and its friendly ethic was familiar to her.
Pop’s partisan loyalties were simple and clear. Three of the biggest were to the Brooklyn Dodgers, the Ford Motor Company and the Republican Party. So this was the second time he felt betrayed. The first was when the Dodgers moved to Los Angeles. The third was Watergate.
Leaving St. Charles on Monday morning, we drove west. In Griswold, barely bigger than St. Charles, we found a Chevy dealer. It wasn’t that Pop was suddenly a believer in Chevy, but that he had become a disbeliever in Ford. He also took Deane’s word that GM didn’t play the planned obsolescence game. There were just two new cars in the showroom: a minimal white Biscayne and a blue Bel-Air. Pop and Mom wanted to get the Biscayne, but my sister and I talked them into getting the Bel-Air, which had a 283 v-8 rather than the Biscayne’s straight six. Better for pulling the trailer, we argued, successfully. Pop’s compromise was to make sure the car had no radio and no air conditioning. That car was almost trouble-free until the transmission went, at 125,000 miles — a lot in those days. That’s when we sold it, in 1969.
And that’s Griswold, above. I spotted it last week while looking out the window of the plane from Newark to Los Angeles. It doesn’t look much different from above than it did on the ground forty-nine years ago. The dealer was small, with just two cars in the showroom: our Bel-Air and the Biscayne. No Impalas. I don’t remember the name, but there are no Chevy dealers in Griswold today.
I see that Deane died in 1991 and Arlouine in 2005. And, at the second link, that Linda is also gone. But our encounter with the Hoskins family isn’t forgotten, half a century later. To me the “flyover” states are places where good people live and lucky people drive through. Turns out our bad luck in St. Charles with a bum Ford was the best thing that could have happened.
At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. Facebook, with its 900 million users, valuation of around $100 billion, and the bulk of its business in traditional display advertising, is now at the heart of the heart of the fallacy.
The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.
This is the first time I have read anything from a major media writer (and Michael is very much that — in fact I believe he is the best in the biz) that is in full agreement with The Advertising Bubble, my chapter on this very subject in The Intention Economy: When Customers Take Charge. A sample:
One might think all this personalized advertising must be pretty good, or it wouldn’t be such a hot new business category. But that’s only if one ignores the bubbly nature of the craze, or the negative demand on the receiving end for most of advertising’s goods. In fact, the results of personalized advertising, so far, have been lousy for actual persons…
Tracking and “personalizing”—the current frontier of online advertising—probe the limits of tolerance. While harvesting mountains of data about individuals and signaling nothing obvious about their methods, tracking and personalizing together ditch one of the few noble virtues to which advertising at its best aspires: respect for the prospect’s privacy and integrity, which has long included a default assumption of anonymity.
Ask any celebrity about the price of fame and they’ll tell you: it’s anonymity. This wouldn’t be a Faustian bargain (or a bargain at all) if anonymity did not have real worth. Tracking, filtering and personalizing advertising all compromise our anonymity, even if no PII (Personally Identifiable Information) is collected. Even if these systems don’t know us by name, their hands are still in our pants…
The distance between what tracking does and what users want, expect and intend is so extreme that backlash is inevitable. The only question is how much it will damage a business that is vulnerable in the first place.
The first section of the book opens with a retrospective view of the present from a some point in the near future — say, five or ten years out. A relevant sample:
After the social network crash of 2013, when it became clear that neither friendship nor sociability were adequately defined or managed through proprietary and contained systems (no matter how large they might be), individuals began to assert their independence, and to zero-base their social networking using their own tools, and asserting their own policies regarding engagement.
Customers now manage relationships in their own ways, using standardized tools that embrace the complexities of relationship—including needs for privacy (and, in some cases, anonymity). Thus loyalty to vendors now has genuine meaning, and goes as deep as either party cares to go. In some (perhaps most) cases this isn’t very deep, while in others it can get quite involved.
When I first wrote that, I said 2012. But I decided that was too aggressive, and went with the following year. Maybe I was right in the first place. Time will tell.
Meanwhile, here’s what Michael says about the utopian exhaust Facebook and its “ecosystem” are smoking:
Well, it does have all this data. The company knows so much about so many people that its executives are sure that the knowledge must have value (see “You Are the Ad,” by Robert D. Hof, May/June 2011).
If you’re inside the Facebook galaxy (a constellation that includes an ever-expanding cloud of associated ventures) there is endless chatter about a near-utopian (but often quasi-legal or demi-ethical) new medium of marketing. “If we just … if only … when we will …” goes the conversation. If, for instance, frequent-flyer programs and travel destinations actually knew when you were thinking about planning a trip. Really we know what people are thinking about—sometimes before they know! If a marketer could identify the person who has the most influence on you … If a marketer could introduce you to someone who would relay the marketer’s message … get it? No ads, just friends! My God!
But so far, the sweeping, basic, transformative, and simple way to connect buyer to seller and then get out of the way eludes Facebook.
The buyer is a person. That person does not require either a social network or absolutely-informed guesswork to know who he or she is or what they want to buy. Obviously advertising can help. It always has. But totally personalized advertising is icky and oxymoronic. And, after half a decade or more at the business of making maximally-personalized ads, the main result is what Michael calls “the desultory ticky-tacky kind that litters the right side of people’s Facebook profiles.”
That’s one of mine on the right. It couldn’t be more wasted and wrong. Let’s take it from the top.
First, Robert Scoble is an old friend and a good guy. But I couldn’t disagree with him more on the subject of Facebook and the alleged virtues of the fully followed life. (Go to this Gillmor Gang, starting about an hour in, to see Robert and I go at it about this.) Clearly Facebook doesn’t know about that. Nor does any advertiser, I would bet. In any case, Robert likes so many things that his up-thumb has no value to me.
I have no interest in Social Referrals, and if Facebook followed what I’ve written on the subject of “social” (as defined by Facebook and its marketing cohorts), it wouldn’t imagine I would be interested in extole.com.
I’m 64, but married. “Boyfriend wanted” is a low-rent fail as well as an insult.
I get the old yearbook pitch every time I go on Facebook, which is as infrequently as I possibly can. (There are people I can only reach that way, which is why I bother.) I don’t even need to click on the the ad to discover that, as I suspected, 60s.yearbookarchives.com is a front for the scammyClassmates.com.
I’ve never been fly flishing, and haven’t fished since I was a kid, many decades ago.
And I don’t want more credit cards, of any kind, regardless of Scoble’s position on Capital One.
In a subchapter of The Filter Bubble titled “A Bad Theory of You,” Eli Pariser calls both Facebook’s and Google’s data-based assumptions about us “pretty poor representations of who we are, in part because there is no one set of data that describes who we are.” He also says that at best they put us into the uncanny valley — a “place where something is lifelike but not convincingly alive, and it gives people the creeps.” But what you see on the right isn’t the best, and it’s not uncanny. It’s typical, and it sucks, even if it does bring Facebook a few $billion per year in click-through-based revenues.
The amazing thing here is that business keeps trying to improve advertising — and always by making it more personal — as if that’s the only way we can get to Michael’s “sweeping, basic, transformative, and simple way to connect buyer to seller and then get out of the way.” Three problems here:
By its nature advertising — especially “brand” advertising — is not personal.
Making advertising personal changes it into something else that is often less welcome.
There are better ways to get to achieve Michael’s objective — ways that start on the buyer’s side, rather than the seller’s.
Don Marti, former Editor-in-Chief of Linux Journal and a collaborator on the advertising chapters in my book, nails the first two problems in a pair of posts. In the first, Ad targeting – better is worse? he says,
Now, as targeting for online advertising gets more and more accurate, the signal is getting lost. On the web, how do you tell a massive campaign from a well-targeted campaign? And if you can’t spot the “waste,” how do you pick out the signal?
I’m thinking about this problem especially from an IT point of view. Much of the value of an IT product is network value, and economics of scale mean that a product with massive adoption can have much higher ROI than a niche product…. So, better targeting means that online advertising carries less signal. You could be part of the niche on which your vendor is dumping its last batch of a “boat anchor” product. This is kind of a paradox: the better online advertising is, the less valuable it is. Companies that want to send a signal are going to have to find a less fake-out-able medium.
The more targeted that advertising is, the less effective that it is. Internet technology can be more efficient at targeting, but the closer it gets to perfectly tracking users, the less profitable it has to become.
The profits are in advertising that informs, entertains, or creates a spectacle—because that’s what sends a signal. Targeting is a dead end. Maybe “Do Not Track” will save online advertising from itself.
Facebook makes 82% of its money by selling targeted display advertising – boxes on the top and right side of the site (it’s recently added ads at logout, and in newsfeeds). Not a particularly unique model on its face, but certainly unique underneath: Because Facebook knows so much about each person on its service, it can target in ways Google and others can only dream about. Over the years, Facebook has added new advertising products based on the unique identity, interest, and relationship data it owns: Advertisers can incorporate the fact that a friend of a friend “likes” a product, for example. Or they can incorporate their own marketing content into their ads, a practice known as “conversational marketing” that I’ve been on about for seven or so years (for more on that, see my post Conversational Marketing Is Hot – Again. Thanks Facebook!).
But as many have pointed out, Facebook’s approach to advertising has a problem: People don’t (yet) come to Facebook with the intention of consuming quality content (as they do with media sites), or finding an answer to a question (as they do at Google search). Yet Facebook’s ad system combines both those models – it employs a display ad unit (the foundation of brand-driven media sites) as well as a sophisticated ad-buying platform that’d be familiar to anyone who’s ever used Google AdWords.
I’m not sure how many advertisers use Facebook, but it’s probably a fair guess to say the number approaches or crosses the hundreds of thousands. That’s about how many used Overture and Google a decade ago. The big question is simply this: Do those Facebook ads work as well or better than other approaches? If the answer is yes, the question of valuation is rather moot. If the answer is no…Facebook’s got some work to do.
But Facebook isn’t the real issue here. Working only the sell side of the marketplace is the issue. It’s now time to work the buy side.
The simple fact is that we need to start equipping buyers with their own tools for connecting with sellers, and for engaging in respectful and productive ways. That is, to improve the ability of demand to drive supply, and not to constantly goose up supply to drive demand, and failing 99.x% of the time.
This is an old imperative.
In The Cluetrain Manifesto, which Chris Locke, David Weinberger, Rick Levine and I wrote in 1999, we laid into business — and marketing in particular — for failing to grok the fact that in networked markets, which the Internet gave us, individuals should lead, rather than just follow. So, since business failed to get Cluetrain’s message, I started ProjectVRM in mid-2006 at Harvard’s Berkman Center. The idea was to foster development of tools that make customers both independent of vendors, and better able to engage with vendors. That is, for demand to drive supply, personally. (VRM stands for Vendor Relationship Management.)
Imagine being able to:
name your own terms of service
define for yourself what loyalty is, what stores you are loyal to, and how
be able to gather and examine your own data
advertise (or “intentcast”) your own needs in an anonymous and secure way
manage your own relationships with all the vendors and other organizations you deal with
… and to do all that either on your own or with the help of fourth parties that work for you rather than for sellers (as most third parties do)
Here’s the thing, and why now is the time to point this out: most of those developers have a hell of a time getting laid by VCs, which on the whole have their heads stuck in a calf-cow model of the Web, and can’t imagine a way to improve the marketplace that does not require breeding yet another cow, or creating yet another ranch for dependent customers. Maybe now that the bloom is off Facebook’s rose, and the Filter Bubble is ready to burst, they can start looking at possibilities over here on the demand side.
So this post is an appeal to investors. Start thinking outside the cow, and outside the ranch. If you truly believe in free markets, then start believing in free customers, and in the development projects that make them not only free, but able to drive sales at a 100% rate, and to form relationships that are worthy of the word.
Okay, my foursquare experiment is over. I won, briefly…
… and, about 24 hours later (the second screenshot) I was back in the pack somewhere.
So now I’m done playing the leaderboard game. I’d like to say it was fun, and maybe it was, in the same way a hamster in a cage has fun running in its wheel. (Hey, there’s a little hamster in all of us. Ever tried to “win” in traffic? Same game.)
The experiment was to see what it would take to reach #1 on the leaderboard, if only for a minute. The answer was a lot of work. For each check-in I needed to:
Wake up the phone
Find foursquare (for me it’s not on the front page of apps)
Tap the app
Dismiss the “Rate foursquare” pop-over window
Tap on the green “Check In” button
Wait (sometimes for many seconds) while it loads its list of best guesses and actual locations
Click on the location on the list (or type it in, if it’s not there)
Click on the green “Check In Here” button
Take a picture and/or write something in the “What are you up to?” window
Click on the green “Check In” button, again.
And to do that a lot. For example, at Harvard Square a few days ago, I checked in at the Harvard Coop, Radio Shack, Peets Coffee, the Cemetery, Cambridge Common and the Square itself. For just those six places we’re talking about 60 pokes on the phone. (Okay, some of the time I start at #5. But it’s still a lot of pokes.)
To make sure I had the poke count right, I just did it again, here at the Berkman Center. Now my phone says, “Okay. We’ve got you @ Berkman Center for Internet & Society. You’ve been here 45 times.”
Actually, I’ve been here hundreds of times. I only checked in forty-five of those times. The difference matters. What foursquare says in that statement is, If you haven’t checked in on foursquare, you haven’t really been there. Which is delusional. But then, delusion is part of the game. Being mayor of the 77 bus (which I have been, a number of times) confers no real-world advantages to me at all. I even showed a driver once that I was mayor of the bus. She looked at my phone, then at me, like I was a nut case. (And, from her perspective, I surely was.) Being the mayor of some food joint might win you a discount or a freebie if the establishment is so inclined. But in most cases the establishment knows squat about foursquare. Or, if it does know something, squat might be what it does.
That was my surreal experience after checking in at a Brookstone at Logan Airport last October. I coudn’t miss the large placard there…
… and asked the kid at the cash register what the “special” would be. He replied, ”Oh, that’s just a promotion.” At the other end of the flight, while transferring between concourses in Dallas-Fort Worth, I saw this ad on the tram:
But, credit where due. An American Express promo that I ran across a number of times at SXSW in Austin earlier this year provided $10 off purchases every place it ran, which was more than a few. (Screenshots start here.) We also recently got a free upgrade from Fox, the car rental company, by checking in with foursquare. And I agree with Jon Mitchell of RWW, in What Is the Point of… Foursquare?, that the service has one big plus:
Isn’t Foursquare just for spamming Twitter and Facebook with what Geoloqi’s Amber Case calls “geoloquacious” noise about your trip to the grocery store? It can be, and for too many users, it is.
But turn all that off. Forget the annoying badges and mayorships, too. There’s one useful thing at which Foursquare is very, very good: recommendations.
So I’ll keep it going for that, and for notifying friends on foursquare that I’m in town, and am interested in getting together. (This has worked exactly once, by the way, with the ever-alert Steve Gillmor.)
But still, you might ask, why have I bothered all this time?
Well, I started using foursquare because I like new stuff and I’ve always been fascinated by the Quantified Self (QS) thing, especially around self-tracking, which I thought might also have a VRM benefits, somewhere down the line. I’m also a born geographer with a near absolute sense of where I am. Even when I’m flying in the stratosphere, I like to know where I am and where I’ve been, especially if photography is also involved. Alas, you can’t get online in the air with most planes. But I’ve still kept up with foursquare on the ground, patiently waiting for it to evolve past the hamster-wheel stage.
But the strange thing is, foursquare hasn’t evolved much at all, given the 3+ years they’ve been around. The UI was no bargain to begin with, and still isn’t. For example, you shouldn’t need to check in always in real time. There should be a setup that keeps track of where you’ve been, without the special effort on your part. If there are specials or whatever, provide alerts for those, on an opt-in basis.
Foursquare doesn’t want to be another popular—but unprofitable—social network. Its new plan to make money? Personalized coupons.
The company, which lets users alert their friends to their location by “checking in” via smartphone from coffee shops, bars and other locations, revealed for the first time that it plans to let merchants buy special placement for promotions of personalized local offers in July in a redesigned version of its app. All users will be able to see the specials, but must check into the venue to redeem them.
“We are building software that’s able to drive new customers and repeat visitors to local businesses,” said Foursquare co-founder and Chief Executive Dennis Crowley.
This tells me my job with foursquare is to be “driven” like a calf into a local business. Of course, this has been the assumption from the start. But I had hoped that somewhere along the way foursquare could also evolve into a true QS app, yielding lat-lon and other helpful information for those (like me) who care about that kind of thing. (And, to be fair, maybe that kind of thing actually is available, through the foursquare API. I saw a Singly app once that suggested as much.) Hey, I would pay for an app that kept track of where I’ve been and what I’ve done, and made that data available to me in ways I can use.
Meanwhile, there is one big piece of learning that I don’t think anybody has their head fully wrapped around, and that’s the willingness of people to go to all this work, starting with installing the app in the first place.
Back in the early days of ProjectVRM, it was taken as fact amongst developers that anything requiring a user install was problematic. Now most of us have phones with dozens or hundreds of apps or browser extensions that we’ve installed ourselves. Of course Apple and the browser makers have made that kind of thing easier, but that’s not my point. My point is that the conventional wisdom of today could be old-hat a year from now. We can cite example after example of people doing things which, in the past, it was said they were unlikely to do.