Ancient present
Reality 2.0 was my original blog: a pile of stuff I wrote before there were blogs. All of it is old now, but some of it still rings new. Since Reality 2.0 is deep in the Searls.com basement, I’ve decided to surface some old pieces that might be interesting, for whatever reason. The one below was...
Happy to have been there
That’s what many thought when they first saw the poster for Hassle House, in Durham, North Carolina, back in ’76 or so. As soon as any of the posters went up, they disappeared, becoming instant collectors’ items. At the time, all I wanted was to hire the cartoonist who did it, so he could...
Remembering Judith
I got to know Judith Burton when she was still Judith Clarke and Senior VP Corporate Marketing for Novell, in 1987. Novell had just bought a company called CXI, which had been a client of Hodskins Simone & Searls, the Palo Alto advertising agency in which I was a partner. By that time HS&S had...
Happy birthday, Grandma
Among friends and relatives there is an unusual concentration of birthdays in November. For example, the 12th, 13th and 14th are birthdays of my wife, my daughter (plus Chris Locke and JP Rangaswami) and my grandmother, respectively. That’s Grandma Searls, on the left. Born in 1882, she would have been 129 years old today. She...
Circular quoting
So I’m writing about financialization. Kevin Phillips‘ prophetic book on the subject, Bad Money, is open on my desk. (He published it in early 2007, in advance of The Crash.) But it doesn’t contain the definitional quote that I need. So I turn to Wikipedia. There, in the Financialization entry, we are treated to this...
Train tracking
I just ran across some research I did in December 2008, while working on the 10th Anniversary edition of The Cluetrain Manifesto: Google Book Search results for cluetrain — 666[1] Google Book Search results for markets are conversations — 2610 Google Web Search results for cluetrain — 394,000 Results for Web searches for markets are conversations...
Bookmarking the past
I’ve been digging around for stuff I blogged (or wrote somewhere on the Web) way back when. After finding two items I thought might be lost, I decided to point to them here, which (if search engines still work the Old Way) might make them somewhat easier to find again later. One is Rebuilding the software...
Many years of now
“When I’m Sixty-Four” is 44 years old. I was 20 when it came out, in the summer of 1967, one among thirteen perfect tracks on The Beatles‘ Sgt. Pepper’s Lonely Hearts Club Band album. For all the years since, I’ve thought the song began, “When I get older, losing my head…” But yesterday, on the eve of actually...
Curing the commercial Web blues
Last week we spent a lot of time here, in Venice: The triangular marble plaza on the edge of the Grand Canal of Venice is known informally as Bancogiro, once one of Italy’s landmark banks, and now the name of an osteria there. The plaza is part of Rialto Mercado, the marketplace where Marco Polo...
Overlooking Detroit
Got my first good clear look at Detroit and Windsor from altitude on a recent trip back from somewhere. Here’s a series of shots. What impressed me most, amidst all that flat snow-dusted spread of city streets, a patch of grids on the flatland of Michigan and Ontario, flanking the Detroit River and its islands, was...
Royal pains
The Royal Wedding isn’t my cup of tedium, but olde blog buddies Eric and Dawn Olsen will be covering the show for The Morton Report, so I urge you to follow it there. I’ll do my best as well. Not speaking of which, I am old enough to remember the last Royal Wedding, which happened...
World Wide Catacombs
What started as plain old Web search has now been marginalized as “organic”. That’s because the plain old Web — the one Tim Berners-Lee created as a way to hyperlink documents — has become commercialized to such an extent that the about the only “organic” result reliably rising to first-page status is Wikipedia. Let’s say...

