An AR treat
Enticed by Maarten Lens-Fitzgerald (aka @DutchCowboy) in this tweet, I fired up Layar (an AR — Augmented Reality — browser from the company by that name, which he co-founded), and aimed it at the cover of my new book. What followed is chronicled in this Flickr set. Start here, then follow the links at the...
Off to a good start
Today is the official release date for The Intention Economy: When Customers Take Charge, my new book from Harvard Business Review Press. It’s been available from Amazon for the last couple of weeks, and is already doing well. There are two reviews there so far (both 5 stars), and yesterday Oliver Marks gave the book...
Edging toward the fully licensed world
I own a lot of books and music CDs — enough to fill many shelves. Here’s just one: They are relatively uncomplicated possessions. There are no limits (other than mine) on who can read my books, or what else I can do with them, shy of abusing fairly obvious copyright laws. (For example, I can’t...
For personal data, use value beats sale value
Should you manage your personal data just so you can sell it to marketers? (And just because somebody’s already buying it anyway, why not?) Those are the barely-challenged assumptions in Start-Ups Seek to Help Users Put a Price on Their Personal Data, by Joshua Brustein in The New York Times. He writes, People have been willing to give...
Discovering Raditaz
Read here about Raditaz, which I hadn’t heard about before. It’s a competitor to Pandora. Some differences: unlmited skips, no ads, geo-location. I started out by setting up three “stations,” based on three artists: Lowell George, Seldom Scene and Mike Auldridge. I’m on the Mike Auldridge station now, and guess what comes up? Dig: Not...
What I’d like to say on the subway
When I was young, New York subways were dirty, noisy and with little risk of improvement. But, even if the maps weren’t readable (as with this 1972 example), there were lots of them. Now the subways are much nicer, on the whole, and being improved. But there is now a paucity of maps. In fact,...
No 2 SOPA
Today I’m in solidarity with Web publishers everywhere joining the fight against new laws that are bad for business — and everything else — on the Internet. I made my case in If you hate big government, fight SOPA. A vigorous dialog followed in the comments under that. Here’s the opening paragraph: Nobody who opposes...
Remembering Judith
I got to know Judith Burton when she was still Judith Clarke and Senior VP Corporate Marketing for Novell, in 1987. Novell had just bought a company called CXI, which had been a client of Hodskins Simone & Searls, the Palo Alto advertising agency in which I was a partner. By that time HS&S had...
What could be more social than a real marketplace?
When we say “social” these days, we mostly mean the sites and services of Facebook, Twitter, LinkedIn, Foursquare and other commercial entities. Not talking on the phone or in person. Not meeting at a café. Not blogging, or emailing or even texting. Those things are all retro and passé. Worse, they’re not what marketers get...
Tools for Independence
So I signed up for Google+. I added some friends from the roster already there (my Gmail contacts, I guess). Created a small circle to discuss VRM. Nothing happened there that I know of right now, but I haven’t checked yet. I’m about to (see below), but first I’ll go through my other impressions. First,...
