“It’s being used to encourage tipping at restaurants, receive cash gifts at weddings…even beggars are using it to collect handouts. The little barcode is driving China’s rapid Continue reading "Loose Links"
Two days ago, the New York Times said the U.S. that AT&T and Johnson & Johnson are pulling their ads from YouTube. They’re concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Yesterday, Business Insider said “more than 250” advertisers were bailing as well. These came after one Guardian report said Audi, HSBC, Lloyds, McDonald’s, L’Oréal, Sainsbury’s, Argos, the BBC and Sky were doing the same in the U.K., and another Guardian report said O2, Royal Mail and Vodaphone were also joining the boycott.
Agencies placing those ads on YouTube are shocked, shocked! that ads for these fine brands are showing up next to “extremist material,” and therefore sponsoring it. They blame Google, and so does most of the coverage as well.
Here’s what almost nobody reporting on this debacle is saying: Brands think they’re placing ads in Continue reading "Brands need to fire adtech"
- Tracking people without their clear and conscious permission is wrong. (Meaning The Castle Doctrine Continue reading "The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking."
Many years ago a reporter told me a certain corporate marketing chief “abuses the principle of instrumentality.” Totally knocked me out. I mean, nobody in marketing talked much about “influencers” then. Instead it was “contacts.” This reporter was one of those. And he was exposing something
Must we all be “ists?” I mean, is a historian a “pastist?” I’m into making the future better than the present by understanding everything I can. Most of what I can understand is located in the past, but I’ve only lived through Continue reading "What everything isn’t"
Marketers should be looking at what the market wants, and why. The market is customers, and they are speaking to marketers today by making ad blockers the most popular browser extensions, and by telling survey after survey that they dislike of having their privacy invaded by unwanted tracking (TRUSTe, Pew, Customer Commons) and that they are resigned to a status quo they don’t like (Wharton). In other words, the “key link between brands and customers” that customers sever with ad blocking isn’t a link at all. It’s a pain in the customer’s ass, or they wouldn’t be severing it. Apple knows ads and tracking are pains in the customers’ ass, because Apple is a B2C company Continue reading "If marketing listened to markets, they’d hear what ad blocking is telling them"
MICROSOFT + NETSCAPE
WHY THE PRESS NEEDS TO SNAP OUT OF ITS WAR-COVERAGE TRANCE
December 11, 1995
- 88.1 “Romantica New York” Spanish announcers, music in English and Spanish. Right next to WBGO (@wbgo), New York’s jazz station (licensed to Newark).
- 89.3 Spanish. Right next to WFDU and WNYU (@wnyu), the Fairleigh Dickenson and NYU stations that share time on 89.1.
- 89.7 Spanish. Talk. Call-ins. Right next to WKCR (@wkcrfm), the Columbia University station on 89.9.
- 91.3 Spanish, as I recall. It just popped off the air. Right next to WNYE on 91.5.
- 92.1 Spanish, currently playing traditional Mexican (e.g. Mariachi) music and talking up a Mexican restaurant. Right next to 92.3 WBMP “Amp radio” (@923amp) Continue reading "The untold pirate radio story in New York"
- The New Yorker
- Vanity Fair
- New York
- Consumer Reports
This is not the propagandist’s aim. For him the validity of an image must be measured not by the degree of its fidelity, but by the response it may evoke. If it will induce the action he wishes, its fidelity is high; if not, low. … The standard that he uses in choosing the images to be disseminated — his “truths” — would be a scale based on the range of possible human responses to an image. His criterion thus is established on the basis of overt action.At first this made me think about journalism, and how it might fit Choukas’ definition of propaganda. Then it made me think about how we might confine the study of propaganda to a harmless subset of human story-telling. That’s when sports jumped to mind. Sports are almost entirely narrative. They also have, as social phenomena go, less importance outside themselves than such highly fraught concerns as politics, religion and business. To the cynic, sports are Kurt Vonnegut‘s foma: “harmless untruths, intended to comfort simple souls…Live by the foma that make you brave and kind and healthy and happy.” Yes, sports are more than that, but my soul at its simplest is a fan of the Mets. (And, less simply, a fan of the Red Sox.) Likewise, among my least productive time is spent listening to sports talk radio — unless I count as valuable the communing of my simplest self with the souls of others who share the same mostly-harmless affections. But how much more productive is the time I spend listening to NPR, or reading The New York Times?