GDPR will pop the adtech bubble

In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)

One would be equally smart to bet against the mania for the tracking-based form of advertising called adtech.

Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it.

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor

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For privacy we need tech more than policy

Nature and the Internet both came without privacy.

The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter, and we haven’t yet done the same in the digital world.

When we go outside in the digital world, most of us are still walking around naked. Worse, nearly every commercial website we visit plants tracking beacons on us to support the extractive economy in personal data called adtech: tracking-based advertising.

In the natural world, we also have long-established norms for signaling what’s private, what isn’t, and how to respect both. Laws have grown up around those norms as well. But let’s be clear: the tech and the norms came first.

Yet for some reason many of us see personal privacy as a grace of policy. It’s like, “The answer is policy. What is the question?”

Two such answers arrived with this morning’s  Continue reading "For privacy we need tech more than policy"

Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.”

Giant Irony Alert: the same is true for the Times, along with every other publication that lives off adtech: surveillance-based advertising. These pubs don’t just open the kimonos of their readers. They treat them as naked beings whose necks are bared to vampires ravenous for the blood of personal data, all ostensibly so those persons can be served with “interest-based” advertising.

With no control by readers (beyond tracking protection which relatively few know how to use), and damn little care or control by the publishers who bare those readers’ necks to the vampires,

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A Qualified Fail

Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right:

You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have been public in the first place, but isn’t so personal data can be harvested and sold or given away to God knows who.

And you do more than just “agree to join” a mailing list. You are now what marketers call a “qualified lead” for countless other parties you’re sure to be hearing from.

And how can you be sure? Read the privacy policy,. This one (for Viantinc.com) begins,

If you choose to submit content to any public area of our websites or services, your content will be considered “public” and will

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Mics Matter

Sometimes you get what you pay for.

In this case, a good microphone in a bluetooth headset.

Specifically, the Bose Soundsport Wireless:

I’ve had these a day so far, and I love them. But not just because they sound good. Lots of earphones do that. I love them because the mic in the thing is good. This is surprisingly rare.

Let’s start with the humble Apple EarPods that are overpriced at $29 and come with every Apple i-thing:

No, the sound isn’t great. But get this: they sound good to the ears at the other end. Better than the fancy new AirPods. And better than lots of other earphones I’ve used: ones from Beats, SkullCandy and lots of other brands. I’ve not heard any that sound better than plain old AirPods.

So, when a refurbished iPhone 7 Plus arrived to replace my failing iPhone 5s two days ago, and Continue reading "Mics Matter"

Geology questions for Montecito and Santa Barbara

This post continues the inquiry I started with Making sense of what happened to Montecito. That post got a record number of reads for this blog, and 57 comments as well.

I expect to learn more at the community meeting this evening with UCSB geologist Ed Keller in the Faulkner Room in the main library in Santa Barbara. Here’s the Library schedule. Note that the meeting will be streamed live on Facebook.

Meanwhile, to help us focus on the geology questions, here is the final post-mudslide damage inspection map of Montecito:

I left out Carpinteria, because of the four structures flagged there, three were blue (affected) and one was yellow (minor), and none were orange (major) or red (destroyed). I’m also guessing they were damaged by flooding rather than debris flow. I also want to make the map as legible as possible, so we can focus on where the debris Continue reading "Geology questions for Montecito and Santa Barbara"

Making sense of what happened to Montecito

Note the date on this map:

That was more than a month before huge rains revised to red the colors in the mountains above Montecito. The LA Times also ran a story a week before last, warning about debris flows, which are like mud slides, but with lots of rocks.

When rains locals called “biblical” hit in the darkest hours last Tuesday morning, debris flows gooped down the mountainside canyons that feed  creeks that weave downhill across Montecito, depositing lots of geology on top of what was already there. At last count twenty people were dead and another three missing.

Our home, one zip code west of Montecito, was fine. But we can’t count how many people we know who are affected directly. Some victims were friends of friends. It’s pretty damn awful.

We all process tragedies like this in the ways we know best, and mine is

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Bad and dead air

That was yesterday. Hard to tell from just looking at it, but that’s a 180° shot, panning from east to west across California’s South Coast, most of which is masked by smoke from the Thomas Fire.

We weren’t in the smoke then, but we are now, so there’s not much to shoot. Just something more to wear: a dust mask. Yesterday I picked up two of the few left at the nearest hardware store, and now I’m wearing one around the house. Since wildfire smoke is bad news for lungs, that seems like a good idea.

I’m also noticing dead air coming from radio stations whose transmitters have likely burned up. Here’s a list that I’m pretty sure is off the air right now, because they’re within the Thomas Fire perimeter:

Revolutions take time

The original version of this ran as a comment under Francine Hardaway‘s Medium post titled Have we progressed at all in the last fifty years?

My short answer is “Yes, but not much, and not evenly.” This is my longer answer.


In your case and mine, it has taken the better part of a century to see how some revolutions take generations to play out. Not only won’t we live to see essential revolutions complete; our children and grandchildren may not either.

Take a topic not on your list: racial equality—or moving past race altogether as a Big Issue. To begin to achieve racial equality in the U.S., we fought the Civil War. The result was various degrees of liberation for the people who had been slaves or already freed in Union states; but apartheid of both the de jure and de facto kind persisted. Jim

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Data is the New Love

dat is the new love

Personal data, that is.

Because it’s good to give away—but only if you mean it.

And it’s bad to take it, even it seems to be there for the taking.

I bring this up because a quarter million pages (so far) on the Web say “data is the new oil.”

That’s because a massive personal data extraction industry has grown up around the simple fact that our data is there for the taking. Or so it seems. To them. And their apologists.

As a result, we’re at a stage of wanton data extraction that looks kind of like the oil industry did in 1920 or so:

It’s a good metaphor, but for a horrible business. It’s a business we need to reform, replace, or both. What we need most are new industries that grow around who and what we are as individual human beings—and as a society that values

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A dark review for United’s Boeing 787

I’ve been wanting to fly on the Boeing 787 “Dreamliner” ever since I missed a chance to go on an inaugural junket aboard one before Boeing began delivery to the airlines. But I finally got my chance, three days ago, aboard United Flight 935 from London to Los Angeles.

Some context: United is my default airline by virtue of having flown 1.5 million miles with them, which has earned me some status. Specifically, I get on shorter lines, don’t get charged for bags, and have some choice about where I sit, which defaults to Economy Plus: the section of Economy that features a bit more leg room and is typically located which is behind business/first, now called Polaris.

I should add that I actually like United, and have had few of the bad experiences people tend to associate with big old airlines. And plenty of good ones. And not

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Some new ways to look at infrastructure

Nothing challenges our understanding of infrastructure better than a crisis, and we have a big one now in Houston. We do with every giant storm, of course. New York is still recovering from Sandy and New Orleans from Katrina. Reforms and adaptations always follow, as civilization learns from experience.

Look at aviation, for example. Houston is the 4th largest city in the U.S. and George Bush International Airport (aka IAH) is a major hub for United Airlines. For the last few days traffic there has been sphinctered down to emergency flights alone. You can see how this looks on FlightAware’s Miserymap:

Go there and click on the blue play button to see how flight cancellations have played over time, and how the flood in Houston has affected Dallas as well. Click on the airport’s donut to see what routes are most affected. Frequent fliers like myself rely on tools like this

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How the personal data extraction industry ends

Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy.

The main takeaway for me, to both Elizabeth’s piece and Jon’s book, is making clear that Google and Facebook are at the heart of today’s personal data extraction industry, and that this industry defines (as well as supports) much of our lives online.

Our data, and data about us, is the crude that Facebook and Google extract, refine and sell to advertisers. This by itself would not be a Bad Thing if it were done with our clearly expressed (rather than merely implied) permission, and if we had our own valves to control personal data flows with scale across all the companies we deal with, rather Continue reading "How the personal data extraction industry ends"

Dear Apple, please make exporting “unmodified originals” easier. Thanks.

2017_05_09_eic_30-sm If you shoot photos with an iOS device (iPhone or iPad), you’re kinda trapped in Apple’s photography silos: the Camera and Photos apps on your device, and the Photos app on your computer. (At least on a Mac… I dunno what the choices are for Windows, but I’m sure they’re no less silo’d. For Linux you’ll need an Android device, which is off-topic here.) Now, if you’re serious about photography with an iThing, you’ll want to organize and improve your photos in a more sophisticated and less silo’d app than Photos.app—especially if you want to have the EXIF data that says, for example, exactly when and where a photo was shot: exifexample This tells me I shot the photo at 4:54 in the afternoon in Unterschleißheim, München: at Kuppinger Cole’s EIC (European Identity and Cloud) Conference, not long after I gave a keynote there. (Here’s video proof of that.) Here
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Great Coffee vs. Meh Marketing

favorite-peets My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores, we buy bags of our favorite beans (which tend to be one of the above) to take to our New York apartment, because there are no Peets stores near there. When we’re in New York and not traveling, we look for stores that sell bags of one of the bean bags above. Since our car died and we haven’t replaced it yet, we have also taken to ordering beans through Peet’s website. Alas, we’re done with that now. Here’s why: screen-shot-2017-06-22-at-11-34-17-pm I ordered those beans (Garuda and New Guinea) two Thursdays ago, June 16, at 7:45am. A couple Continue reading "Great Coffee vs. Meh Marketing"

Google enters its chrysalis

In The Adpocalypse: What it Means, the great Vlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. So invest the next 3:54 of your life in watching that video, so you catch all his points and I don’t need to repeat them here.

Got them? Good.

Every one of Hank’s points are well-argued and make complete sense. They are also valid mostly inside the bowels of the Google beast where his video work has thrived for the duration, as well as inside the broadcast model that Google sort-of emulates. (That’s the one where “content creators” and “brands” live in some kind of partly-real and partly-imagined symbiosis.)

While I like and respect what the brothers are trying to do commercially inside the belly of the Google Beast; but I also expect them, and countless other “content creators” to get expelled after Google finishes digesting that market, and Continue reading "Google enters its chrysalis"

Daily Tab for 2016_06_07

away2remember2manytabsFor today’s entries, I’m noting which linked pieces require you to turn off tracking protection, meaning tracking is required by those publishers. I’m also annotating entries with hashtags and organizing sections into bulleted lists.
#AdBlocking and #Advertising

Open Word—The Podcasting Story

Nobody is going to own podcasting.990_large By that I mean nobody is going to trap it in a silo. Apple tried, first with its podcasting feature in iTunes, and again with its Podcasts app. Others have tried as well. None of them have succeeded, or will ever succeed, for the same reason nobody has ever owned the human voice, or ever will. (Other, of course, than their own.) Because podcasting is about the human voice. It’s humans talking to humans. Voices to ears and voices to voices—because listeners can talk too. They can speak back. And forward. Lots of ways. Podcasting is one way for markets to have conversations; but the podcast market itself can’t be bought or controlled, because it’s not a market. Or an “industry.” Instead, like the Web, email and other graces of open protocols on the open Internet, podcasting is NEA: Nobody owns it, Continue reading "Open Word—The Podcasting Story"

Saving High Mountain

  highmountainI’ve long thought that the most consequential thing I’ve ever done was write a newspaper editorial that helped stop development atop the highest wooded hilltop overlooking the New York metro. The hill is called High Mountain, and it is now home to the High Mountain Park Preserve in Wayne, New Jersey. That’s it above, highlighted by a rectangle on a shot I took from a passenger plane on approach to LaGuardia in 2008. The year was 1970, and I was a 23-year-old reporter for a suburban daily called Wayne Today (which may still exist). One day, while at the police station picking up copies of the previous day’s reports, I found a detailed plan to develop the top of High Mountain, and decided to pay the place a visit. So I took a fun hike through thick woods and a din of screaming cicadas (Brood X,
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Defibrillating a dead horse

esb-antenae Before we start, let me explain that ATSC 1.0 is the HDTV standard, and defines what you get from HDTV stations over the air and cable. It dates from the last millennium. Resolution currently maxes out at 1080i, which fails to take advantage even the lowest-end HDTVs sold today, which are 1080p (which is better than 1080i). Your new 4K (4x the resolution of 1080) TV or computer screen “upscales” the picture it gets over the air or cable. But actual 4k video looks better. Sources for that include satellite TV providers (DirectTV and Dish), and streaming services (Netflix, Amazon, YouTube, etc.). In other words, the TV broadcast industry is to video what AM radio is to FM. (Or what both are to streaming.) This is why our new FCC chairman is stepping up for broadcasters. In FCC’s Pai Proposes ATSC 3.0 Rollout, John Eggerton Continue reading "Defibrillating a dead horse"