Synopsis—Advertising supported publishing in the offline world by sponsoring it. In the online world, advertising has been body-snatched by adtech, which tracks eyeballs via files injected into apps and browsers, then shoots those eyeballs with “relevant” ads wherever the eyeballs show up. Adtech has with little or no interest in sponsoring a pub for the pub’s own worth. Worse, it encourages fake news (which is easier to produce than the real kind) and flooding the world with “content” rather than old-fashioned (and infinitely more worthwhile) editorial. When publishers agreed to funding by adtech, they sold their souls and their readers down a river full of fraud and malware, as well as indefensible manners. Fortunately, readers can bring both publishers and advertisers back into a soulful reunion. Helpfully, the GDPR makes it illegal not to, and that will be a huge issue as the deadline for compliance (next May 25th) approaches.
The main takeaway for me, to both Elizabeth’s piece and Jon’s book, is making clear that Google and Facebook are at the heart of today’s personal data extraction industry, and that this industry defines (as well as supports) much of our lives online.
Our data, and data about us, is the crude that Facebook and Google extract, refine and sell to advertisers. This by itself would not be a Bad Thing if it were done with our clearly expressed (rather than merely implied) permission, and if we had our own valves to control personal data flows with scale across all the companies we deal with, rather Continue reading "How the personal data extraction industry ends"
My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores, we buy bags of our favorite beans (which tend to be one of the above) to take to our New York apartment, because there are no Peets stores near there. When we’re in New York and not traveling, we look for stores that sell bags of one of the bean bags above.
Since our car died and we haven’t replaced it yet, we have also taken to ordering beans through Peet’s website. Alas, we’re done with that now. Here’s why:
I ordered those beans (Garuda and New Guinea) two Thursdays ago, June 16, at 7:45am. A couple Continue reading "Great Coffee vs. Meh Marketing"
In The Adpocalypse: What it Means, the great VlogbrotherHank Green issues a humorous lament on the impending demise of online advertising. So invest the next 3:54 of your life in watching that video, so you catch all his points and I don’t need to repeat them here.
Got them? Good.
Every one of Hank’s points are well-argued and make complete sense. They are also valid mostly inside the bowels of the Google beast where his video work has thrived for the duration, as well as inside the broadcast model that Google sort-of emulates. (That’s the one where “content creators” and “brands” live in some kind of partly-real and partly-imagined symbiosis.)
While I like and respect what the brothers are trying to do commercially inside the belly of the Google Beast; but I also expect them, and countless other “content creators” to get expelled after Google finishes digesting that market, and Continue reading "Google enters its chrysalis"
On a mailing list that obsesses about All Things Networking, another member cited what he called “the Doc Searls approach” to something. Since it was a little off (though kind and well-intended), I responded with this (lightly edited):
The Doc Searls approach is to put as much agency as possible in the hands of individuals first, and self-organized groups of individuals second. In other words, equip demand to engage and drive supply on customers’ own terms and in their own ways.
This is supported by the wide-open design of TCP/IP in the first place, which at least models (even if providers don’t fully give us) an Archimedean place to stand, and a wide-open market for levers that help us move the world—one in which the practical distance between everyone and everything rounds to zero.
So i was on a panel at WebScience@10 in London (@WebScienceTrust, #WebSci10), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” My answer went something like this::::
1) The Net is young, and the Web with it.
Both were born in their current forms on 30 April 1995, when the NSFnet backed off on its forbidding commercial traffic on its pipes. This opened the whole Net to absolutely everything, exactly when the graphical Web browser became fully useful.
Twenty-one years in the history of a world is nothing. We’re still just getting started here.
2) The Internet, like nature, did not come with privacy. And privacy is personal. We need to start there.
We arrived naked in this new world, and — like Adam and Eve — still don’t have clothing Continue reading "A few words about trust"
I just unsubscribed from Staples mailings, and got this:
WTF? Is the request traveling by boat somewhere? Does it need to be aged before it works?
We have computers now. We’re on the Internet. There is no reason why unsubscribing from anything should take longer than now.
Staples is not alone at this, by the way.. Many unsubscriptions are followed by promises to complete over some number of days. I don’t know why companies do that, but it smacks of marketing BS.
If you’re listening, Staples, give me a good reason. I am curious.
For what it’s worth, I unsubscribed because approximately all the mailings I get from Staples (and everybody else) are uninteresting to me. Un-cluttering my mailbox is far more valuable than getting bargains (e.g. “$220 off select laptops and desktops” and “UNBEATABLE Ink & Toner Prices”) I’ll never bother with.
Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted. Cash has also been doing that for thousands of years. But we almost never talk about our “experience” with cash, because we don’t need to.
Marketers, however, love to talk about “the customer experience.” Search forcustomer+experience and you’ll get 35+ million results, nearly all pointing to stuff written by marketers and their suppliers. Even the Wikipedia entry for customer experience reads like an ad for a commercial “CX” supplier. That’s why a big warning box at the top of the article says it has “multiple issues” (four, to be exact), the oldest of which has persisted, uncorrected, since 2012. Try to read this, if you can:
In commerce, customer experience (CX) is the product of an interaction between an organization and a
Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?”
The correct answer is neither. Nobody’s experience is “owned” by another party.
True, another party may cause a person’s experience to happen. But that doesn’t mean that party owns that personal experience.
We own our selves. That includes our experiences.
This is an essential distinction. For lack of it, both mobile operators and advertisers are delusional about their customers and consumers. (That’s an other important distinction. Operators have customers. Advertisers have consumers. Customers pay, consumers may or may not. That the former also qualifies as the latter does not mean the distinction should not be made. Sellers are far more accountable to customers than advertisers are to consumers.)
It’s interesting that Unlockd’s survey shows almost identically high Continue reading "Nobody else owns our experiences"
We are living through the latest stages of the online advertising bubble, as available high-quality ad space is shrinking, leading to a decline ad space quality, and a decline of ad efficiency. Awareness for fraud is growing, and soon, clients will cut their online ad spending, and demand higher accountability. This will destroy the high-margin market of automated reselling worthless ad space, and will force advertisers to focus only on prime publishers, with expensive ad space.
This is a
I just followed this link at Digg to Forbes, where I was met by the message above.
Problem is, I don’t have an ad blocker installed. I have tracking protection. Three kinds, in fact. (Before you give me shit for running more than one at a time: my work requires experimenting with many different privacy protection tools. It just happens that right now I have these three working in Firefox, my default browser.) Here is what Ghostery sees:
Here is what Disconnect sees:
And here is what Privacy Badger sees:
So I’m guessing what blocked the ad was one of the two red sliders in Privacy Badger. I tried sliding b.scorecardresearch.com to yellow and it seemed to load the desired page without a problem, but I don’t know if Forbes would have let me though anyway or not at that point. There is no way to Continue reading "Get it right, @Forbes"
In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to Cablevision or satellite providers DirecTV and Dish. That list is matched against each provider’s customer database and ads are served to the matching households. Because voter data includes actual names and addresses, the same information the TV providers have for billing purposes, they readily can match up the lists.
This Post ran on my blog almost six years ago. I was wrong about the timing, but not about the turning: because it’s about to happen this month at the Computer History Museum in Silicon Valley. More about that below the post.
The tide turned today. Mark it: 31 July 2010.
That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on the Internet is the business of spying on consumers. First in a series. It has ten links to other sections of today’s report.
It’s pretty freaking amazing — and amazingly freaky, when you dig down to the business assumptions behind it. Here is the rest of the list (sans one that goes to a linkproof Flash thing):
In my last post I said all printers suck — at least in my experience. YMMV, as they say.
The most recent suckage at our place was produced by a Brother laser printer and an Epson ink-jet that co-died while I was elsewhere (coincidentally dealing with an Epson printer that refused to print anything from my wife’s laptop, which is the same model as mine, running the same OS, with the same printer drivers).
So I bought the Samsung M2830DW Xpress Monochrome Laser Printer on the Staples website. The price is currently $59.99, which could hardly be better, since Consumer Reports top-rates it over Canons, Brothers and HPs, and gives surveyed prices from $129 to $179 (both, oddly, at Walmart). It works well. I gave it five stars on the Staples and Consumer Reports sites.
In case you buy this thing, I also want to share the caveats Continue reading "A (so far) suckless printer at a good price"
At the uptown end of the 59th Street/Columbus Circle subway platform there hangs from the ceiling a box with three disks on fat stalks, connected by thick black cables that run to something unseen in the downtown direction. Knowing a few things about radio and how it works, I saw that and thought, Hmm… That has to be a cell. I wonder whose? So I looked at my phone and saw my T-Mobile connection had five dots (that’s iPhone for bars), and said LTE as well. So I ran @Ookla‘s Speedtest app and got the results above.
Pretty good, no?
Sure, you’re not going to binge-watch anything there, or upload piles of pictures to some cloud, but you can at least pick up some email, look some stuff up on the Web, or otherwise tug on your e-tether to everywhere for a few minutes. Nice to have.
So I’m Continue reading "Speeding on the Subway"
So I’ve got this Onix x-sub subwoofer that doesn’t work. It’s the bass side of a Sonos ZP-100 system driving a pair of Cambridge Soundworks Newton MC300 speakers in our living room. Together the system sounds great. (Consistent with Tom Andry‘s review, which influenced my purchase back in ’06.)
The little green light in the back went out, and the fuse is fine. So it’s… what? Bad switch? Whole power supply? Whatever it is, I’d rather get it fixed than replace it, because we (meaning my wife) like the way it looks.
Onix and the company I bought the speaker from, AV123, are out of business. I’ve made a bunch of calls to possible repair sources here in Santa Barbara. No help so far.
So consider this an intentcast for help. Any takers? Or advice?
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list:
we are not seats or eyeballs or end users or consumers.
we are human beings and our reach exceeds your grasp. deal with it.
That was the first clue we wrote. And by “we” I mean Christopher Locke (aka RageBoy), who sent it to the other three authors in early 1999. At that time we were barely focused on what we wanted to do, other than to put something up on the Web.
But that ur-clue, addressed to marketers on behalf of markets, energized and focused everything we wrote on Cluetrain site, and then in the book.
But it failed. Are you hearing me, folks? It failed. For a decade and a half, Cluetrain succeeded as a book and as a meme, but